Developing technologically induced environments: the case of the Nigerian banking sector

Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff (2018) Developing technologically induced environments: the case of the Nigerian banking sector. Journal of Financial Services Marketing, 23 (1). pp. 50-61. ISSN 1363-0539

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Abstract

This paper addresses issues regarding prevalent values and themes in technologically induced environments in terms of planning, development, and implementation. Emerging themes (efficiency, usability, control, and security) are debated and developed in relation to underpinning values (quality, education, and reach/concern) which provide a comprehension of technological adoption in the developing economy of Nigeria. In addition, problems relating to new product development, innovation processes, synthesising marketing technologies, and strategic planning are investigated and explored. Discussion on technological adoption and use produces diverse perspectives and interpretations, which consequently prompts questions on its nature and understanding in developing societies. Assessing life-world perspectives and interpretations through phenomenological hermeneutics and consumer and communication models this study examines levels of technologically induced customer services in the banking services sector from a Nigerian perspective.

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