Consumption and communication perspectives of IT in a developing economy

Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff (2019) Consumption and communication perspectives of IT in a developing economy. Technology Analysis & Strategic Management, 31 (8). pp. 929-942. ISSN 0953-7325

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Technological innovations are important sources of competitive advantage when there is a balanced rate of adoption that helps organisations maintain or improve performance levels. This paper synthesises and builds on efforts to conceptualise the adoption and implementation of technologically induced customer services in developing countries. Its point of departure is recent advances in computer-mediated marketing environments (CMMEs). It assesses relationships between customer services and evolving technologies in the provision of services in the banking sector. Using phenomenological hermeneutics and a case study approach, we iteratively engaged with data that emerged to identify core values and community-based values. These facets were further developed into seven main issues (core values: quality, education and reach, and community-based values: efficiency, usability, control and security). The paper offers practical steps by which companies and institutions may counter these issues and the theoretical implications for wider considerations are discussed.

Item Type: Article
Uncontrolled Keywords: information technology, marketing communications, marketing technology, New product development, Nigeria, online banking
Subjects: G500 Information Systems
N100 Business studies
N200 Management studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 12 May 2021 10:34
Last Modified: 31 Jul 2021 16:15

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