Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online

Shakeri, Gözel and Mccallum, Claire (2021) Envirofy your Shop: Development of a Real-time Tool to Support Eco-friendly Food Purchases Online. In: CHI EA '21: Extended Abstracts of the 2021 CHI Conference on Human Factors in Computing Systems: May 8-13, 2021, Online Virtual Conference (originally Yokohama, Japan). Association for Computing Machinery, New York, p. 390. ISBN 9781450380959

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Official URL: https://doi.org/10.1145/3411763.3451713


A third of global greenhouse gas (GHG) emissions are attributable to the food sector, however dietary change could reduce this by 49. Many people intend to make eco-friendly food choices, but fail to do so at the point-of-purchase. Educating consumers on the environmental impact of their choices during their shop may be a powerful approach to tackling climate change. This paper presents the theory- and evidence-based development of Envirofy: the first eco-friendly e-commerce grocery tool for real shoppers. We share how we used the Behaviour Change Wheel (BCW) and multidisciplinary evidence to maximise the likely effectiveness of Envirofy. We conclude with a discussion of how the HCI community can help to develop and evaluate real-time tools to close intention-behaviour gaps and ultimately reduce GHG emissions.

Item Type: Book Section
Subjects: F800 Physical and Terrestrial Geographical and Environmental Sciences
G400 Computer Science
G500 Information Systems
L900 Others in Social studies
Department: Faculties > Health and Life Sciences > Social Work, Education and Community Wellbeing
Depositing User: Elena Carlaw
Date Deposited: 16 Jun 2021 15:37
Last Modified: 31 Jul 2021 10:50
URI: http://nrl.northumbria.ac.uk/id/eprint/46463

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