Retail location preferences: A comparative analysis

Adeniyi, Oluwole, Brown, Abraham and Whysall, Paul (2020) Retail location preferences: A comparative analysis. Journal of Retailing and Consumer Services, 55. p. 102146. ISSN 0969-6989

AAM.pdf - Accepted Version
Available under License Creative Commons Attribution Non-commercial No Derivatives 4.0.

Download (3MB) | Preview
Official URL:


There is widespread criticism that gambling retailers are concentrated in deprived communities and that the concentration is deliberately targeted. However, this study opines that before deliberate targeting can be supported, a comparative analysis of gambling locations with a more conventional retail group is necessary. Hence this study examined the location preferences of gambling and food and grocery retailers (FGRs) to evaluate the notion of deliberate concentration of gambling retailers in deprived communities. Comparative analyses assessed relationships between FGRs floorspaces and overall gambling locations compared to socio-economic deprivation. Results showed similarities and disparities in retail locations, but gambling provisioning were more concentrated in deprived areas compared to food provisioning. Implications for policy and practice are presented.

Item Type: Article
Additional Information: Funding information: Research funded by Nottingham Trent University
Uncontrolled Keywords: Socio-economic deprivation, Gambling, Food and grocery retailers, Location preference, Binary logistic regression, Geographical information systems
Subjects: N100 Business studies
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Rachel Branson
Date Deposited: 15 Nov 2021 10:41
Last Modified: 15 Nov 2021 10:45

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics