Sharenting in an Evolving Digital World: Increasing Online Connection and Consumer Vulnerability

Ong, L. Lin, Fox, Alexa K., Cook, Laurel Aynne, Bessant, Claire, Gan, Pingping, Hoy, Mariea Grubbs, Nottingham, Emma, Pereira, Beatriz and Steinberg, Stacey Barell (2022) Sharenting in an Evolving Digital World: Increasing Online Connection and Consumer Vulnerability. Journal of Consumer Affairs, 56 (3). pp. 1106-1126. ISSN 0022-0078

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Sharenting (using social media to share content about one’s child) is a progressively common phenomenon enabled by society’s increased connection to digital technology. Although it can encourage positive connections to others, it also creates concerns related to children’s privacy and well-being. In this paper, we establish boundaries and terminology related to sharenting in an evolving digital world. We conceptualize a modern sharenting ecosystem involving key stakeholders (parents, children, community, commercial institutions, and policymakers), by applying consumer vulnerability theory to explore the increased online connection that occurs as work, school, and socialization become increasingly more virtual. Next, we expand the characterization of sharenting by introducing a spectrum of sharenting awareness that categorizes three types of sharenting (active, passive, and invisible). Finally, we provide a research agenda for policymakers and consumer welfare researchers.

Item Type: Article
Uncontrolled Keywords: sharenting, consumer vulnerability, communication privacy management theory
Subjects: M100 Law by area
M900 Other in Law
Department: Faculties > Business and Law > Northumbria Law School
Depositing User: Rachel Branson
Date Deposited: 21 Jun 2022 13:02
Last Modified: 05 Jul 2023 03:30

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