Four Mindsets of Designer-Entrepreneurs

Valencia, Aldo, Lievesley, Matthew and Vaugh, Trevor (2021) Four Mindsets of Designer-Entrepreneurs. The Design Journal, 24 (5). pp. 705-726. ISSN 1460-6925

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Literature from the business and design disciplines describes two important subprocesses of the entrepreneurial journey: new venture creation and new product development. This study uses evidence from qualitative research with Designer-entrepreneurs (D-entrepreneurs) to describe a third important subprocess, which we refer to as the Designer’s Mindset Transition (DMT), which can either hinder or propel the other subprocesses. Thirty-seven participants, including eleven D-entrepreneurs in product-based start-ups, participated in the study. Four designer-entrepreneurs’ mindsets were identified within the DMT subprocess: The Artisan, the Configurator, the Opportunity Seeker, and the Design Leader. They followed a progression that moves the Designer-entrepreneur from the effectual logic (means-oriented) towards a causal logic (goal-oriented). Evidence from the study demonstrates that designers starting from the Artisan mindset were not always driven by their purported user-centric approach. Instead, key drivers were their priorities, interests, and beliefs, established at the outset of the venture.

Item Type: Article
Additional Information: Funding information: This project has received funding from the Mexican Council of Science and Technology. This project has received funding from the European Union’s Horizon 2020 research and innovation program under the Marie Sklodowska-Curie grant agreement no. 734824.
Uncontrolled Keywords: Designer-entrepreneur, design ventures, designer-entrepreneurs' mindsets, entrepreneurship, product-based start-up
Subjects: W200 Design studies
Department: Faculties > Arts, Design and Social Sciences > Design
Depositing User: John Coen
Date Deposited: 22 Jun 2022 10:51
Last Modified: 12 Feb 2023 08:00

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