Winning the vote with a Universal Basic Income: Evidence from the 'Red Wall'

Johnson, Matthew, Nettle, Daniel, Johnson, Elliott, Reed, Howard and Pickett, Kate E. (2022) Winning the vote with a Universal Basic Income: Evidence from the 'Red Wall'. Project Report. Compass, London.

Vote_Winner_Paper_Oct22.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial 4.0.

Download (2MB) | Preview
Official URL:


This report, backed by North of Tyne and Greater Manchester mayors and councillors across the North, suggests that a basic income could be the key to Labour’s success in regaining its former heartlands at the next election, with three quarters of ‘red wall’ voters supporting the policy. The research sought to better understand the reasons behind support for the policy, finding that the health benefits, savings to the NHS and provision of financial security are the most important factors for support of UBI. Through dialogue with strong opponents to a basic income the research found that even in among strong opponents support increased through six specific framings relating to economic crisis, evidence, relative gains, flourishing, efficiency, and security. Using these narratives, support for UBI increases even among strong opponents for more than 60 of respondents.

Item Type: Report (Project Report)
Additional Information: Funding information: This work was made possible by a generous Wellcome Trust grant (223553/Z/21/Z). The Wellcome Trust’s Mental Health Priority Team, including Professor Miranda Wolpert, Beck Smith and Catherine Sebastian, provided substantive support for and engagement with the research at a time when doing so required a leap of faith into an under-researched topic. We are extremely grateful for that support and faith and hope that this report adds to the body of knowledge on social determinants and policy instruments by which to address the adolescent mental health crisis. This report stemmed from collaboration between a large number of incredibly talented colleagues, including (in alphabetical order): Richard Cookson, Christodoulos Kypridemos, Martin O’Flaherty, Fiorella Parra Mujica, Aase Villadsen and Hannah Webster. We are extremely grateful for all of the team’s work, collegiality and support. We are also grateful to feedback and comment from Simon Winlow, Professor of Criminology, Northumbria University. Kate Pickett was supported by the UK Prevention Research Partnership (MR/S037527/1) collaboration, ActEarly. UKPRP is funded by the British Heart Foundation, Cancer Research UK, Chief Scientist Ofce of the Scottish Government Health and Social Care Directorates, Engineering and Physical Sciences Research Council, Economic and Social Research Council, Health and Social Care Research and Development Division (Welsh Government), Medical Research Council, National Institute for Health Research, Natural Environment Research Council, Public Health Agency (Northern Ireland), The Health Foundation and Wellcome.
Subjects: L100 Economics
L200 Politics
L300 Sociology
L400 Social Policy
L500 Social Work
Department: Faculties > Arts, Design and Social Sciences > Social Sciences
Depositing User: Elena Carlaw
Date Deposited: 19 Dec 2022 12:53
Last Modified: 19 Dec 2022 12:57

Actions (login required)

View Item View Item


Downloads per month over past year

View more statistics