Esch, Franz-Rudolf, Brunner, Christian and Gowlowski, Dominika (2011) Automobilmarken durch Porfolio-Werbung stärken: Wie kommunikatives Potenzial optimal genutzt werden kann. Zeitschrift für die gesamte Wertschöpfungskette Automobilwirtschaft (ZfAW), 2. pp. 6-13. ISSN 1434-1808
Full text not available from this repository. (Request a copy)| Item Type: | Article |
|---|---|
| Additional Information: | [Automotive brands strengthen by portfolio advertising: How communicative potential can be optimally used.] |
| Subjects: | N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Related URLs: | |
| Depositing User: | Helen Pattison |
| Date Deposited: | 22 Aug 2012 14:14 |
| Last Modified: | 19 Nov 2019 09:52 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/8457 |
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