Esch, Franz-Rudolf and Brunner, Christian (2010) Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands. In: The 32nd INFORMS Marketing Science Conference, 16-19 June 2010, Cologne, Germany.
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Official URL: http://www.marketingscience2010.uni-koeln.de/01/in...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Helen Pattison |
| Date Deposited: | 10 Oct 2012 13:09 |
| Last Modified: | 19 Nov 2019 09:53 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/9544 |
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