Items where Author is "Cook, Paul"

Cook, Paul (2022) Look at our Journey: Prompting the Marginalism of Superior Utility with a Higher Subjective Value to Motivate Management Student Meta-Learning Processes. Journal of Management Education, 46 (6). pp. 1024-1051. ISSN 1052-5629

Hardcastle, Kimberley, Edirisingha, Prabash and Cook, Paul (2022) Identifying sources of noise within the networked interplay of marketing messages in social media communication. International Journal of Internet Marketing and Advertising. ISSN 1477-5212 (In Press)

Cook, Paul (2022) Pleasurable Surfing is Possible: Ethnographic Insights into the Constructive Sociation Choices Behind Meaningful Nothingness. Leisure Studies, 41 (6). pp. 816-830. ISSN 0261-4367

Mole, Benjamin, Cook, Paul and Crabtree, Ruth (2022) Influence of Micro-Celebrities on the Formulation of Social Media Marketing Strategies. In: Marketing Analysis in Sport Business: Global Perspectives. World Association for Sport Management Series . Routledge, London. ISBN 9781032298757, 9781003302476

Hardcastle, Kimberley, Cook, Paul and Sutherland, Matthew (2019) Improving Student Transition and Retention; a Netnographic Insight into Information Exchange and Conversation Topics for Pre-arrival Students. Journal of Perspectives in Applied Academic Practice, 7 (1). pp. 47-56. ISSN 2051-9788