Items where Author is "Cui, Charles Chi"
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Number of items: 2.
Article
Mrad, Mona and Cui, Charles Chi (2017) Brand addiction: conceptualization and scale development. European Journal of Marketing, 51 (11/12). pp. 1938-1960. ISSN 0309-0566
Awanis, Sandra, Schlegelmilch, Bodo B. and Cui, Charles Chi (2017) Asia’s materialists: Reconciling collectivism and materialism. Journal of International Business Studies, 48 (8). pp. 964-991. ISSN 0047-2506
