Items where Author is "Franklin, Benjamin"
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Skoumpopoulou, Dimitra and Franklin, Benjamin (2017) Implementing a Customer Relationship Management (CRM) system: The challenges involved. In: Encyclopedia of Information Science and Technology [4th Ed.]. IGI Global, Hershey, PA. ISBN 9781522522553
Skoumpopoulou, Dimitra and Franklin, Benjamin (2015) Implementing a Customer Relationship Management (CRM) system: The challenges involved. In: Encyclopedia of Information Science and Technology. IGI Global, Hershey, PA. ISBN 9781466658882
