Items where Author is "Gay, Richard"
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Number of items: 3.
Article
Gay, Richard (2008) Marketing training in a downturn. B2B Magazine.
Conference or Workshop Item
Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.
Book
Copley, Paul and Gay, Richard (2005) Interactive communications in marketing. Pearson Custom Publishing, Harlow. ISBN 9781844795123
