Items where Author is "Gay, Richard"

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Number of items: 3.

Article

Gay, Richard (2008) Marketing training in a downturn. B2B Magazine.

Conference or Workshop Item

Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Book

Copley, Paul and Gay, Richard (2005) Interactive communications in marketing. Pearson Custom Publishing, Harlow. ISBN 9781844795123

This list was generated on Sat May 18 00:54:44 2024 UTC.