Items where Author is "Kearney, Matthew"

Article

Stevens, Lorna, Kearney, Matthew and MacLaran, Pauline (2013) Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing. Journal of Marketing Management, 29 (1-2). pp. 158-174. ISSN 0267-257X

Kearney, Matthew and Stevens, Lorna (2012) Compulsive buying: Literature review and suggestions for future research. The Marketing Review, 12 (3). pp. 233-251. ISSN 1469-347X

Kearney, Matthew (2011) Marketing Communications: A Brand Narrative Approach [book review]. The Marketing Review, 11 (3). pp. 315-316. ISSN 1469-347X

Book Section

Kearney, Matthew (2012) Ulster Bank: It seemed like a good idea at the time. In: Advertising: Strategy, Creativity & Media. Pearson, Harlow. ISBN 978-0273760894

Conference or Workshop Item

Boluk, Karla and Kearney, Matthew (2013) Encouraging sustainable consumption in tourism: the importance of green marketing and providing a wee nudge. In: Travel and Tourism Research Association (TTRA) European Chapter Conference, 17-19 April 2013, Dublin.

Kearney, Matthew, Bolan, Peter and Smyth, Ian (2012) The Successful Implementation of Social Media in Events. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.

Kearney, Matthew and Fitz, Frank (2012) There is Nothing as Practical as a Sound Theory: Challenging the Sustainability Concept. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.

Kearney, Matthew (2011) An Exploration of Compulsive Buying Amongst Undergraduate Students. In: Academy of Marketing Conference 2011 Doctoral Colloquium, 5-7 July 2011, Liverpool.