Items where Author is "Nayak, Rajkishore"

Article

Withanage, Charitha, Nayak, Rajkishore and Nguyen, Long Thang Van (2023) The impact of social media marketing and brand credibility on Higher Education Institutes’ brand equity in emerging countries. Journal of Marketing Communications, 29 (8). pp. 770-795. ISSN 1352-7266