Items where Author is "Nguyen, Nga"
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Priporas, Constantinos-Vasilios, Kamenidou, Irene (Eirini), Nguyen, Nga and Shams, Riad (2019) The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting. International Marketing Review, 37 (5). pp. 841-861. ISSN 0265-1335
