Items where Author is "Ojeme, Mark"

Article

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2018) Investigating the Nigerian small and medium enterprises (SMEs)-banking long-term relationship building. International Journal of Bank Marketing, 36 (1). pp. 89-110. ISSN 0265-2323

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2016) Nigerian SMEs: Commitment and loyalty to their banks. Journal of Financial Service Marketing, 21 (4). pp. 325-339. ISSN 1363-0539

Robson, Andrew, Ojeme, Mark and Coates, Nigel (2016) The SMEs’ perspective of trust in a B2B relationship. Journal of Financial Services Marketing, 21 (2). pp. 103-112. ISSN 1363-0539

Conference or Workshop Item

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2016) Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2015) Defining Trust in a B2B Relationship - The SMEs’ Perspective. In: Academy of Marking Conference, 7-9 July 2015, Limerick.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2014) Nigerian SMEs - Commitment and Loyalty to their Retail Banks. In: 47th Academy of Marketing Conference, 7-11 July, 2014, Bournemouth.

Ojeme, Mark, Ogba, Ike, Robson, Andrew and Coates, Nigel (2013) A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria. In: Academy of Marketing Conference, 8-11 July 2013, University of South Wales.