Items where Author is "Osburg, Victoria-Sophie"

Article

McLeay, Fraser, Yoganathan, Vignesh, Osburg, Victoria-Sophie and Pandit, Ameet (2018) Risks and Drivers of Hybrid Car Adoption: A Cross-Cultural Segmentation Analysis. Journal of Cleaner Production, 189. pp. 519-528. ISSN 0959-6526

Yoganathan, Vignesh, McLeay, Fraser, Osburg, Victoria-Sophie and Hart, David (2018) The Core Value Compass: Visually Evaluating the Goodness of Brands that Do Good. Journal of Brand Management, 25 (1). pp. 68-83. ISSN 1350-231X

Conference or Workshop Item

Osburg, Victoria-Sophie, Akhtar, Pervaiz and Yoganathan, Vignesh (2017) A value-based model for ethical purchase decision making. In: AMA Winter Conference, 17-19 Feb 2017, Orlando.

Yoganathan, Vignesh, McLeay, Fraser, Hart, David and Osburg, Victoria-Sophie (2016) The Core Value Compass: a framework to visually evaluate brand identity. In: 11th Global Brand Conference: Brands that do Good, 27th - 29th April 2016, Bradford.

Osburg, Victoria-Sophie, Conroy, Denise, Strack, Mischa and Yoganathan, Vignesh (2016) Exploring the role of marketing communications in encouraging ethical consumption. In: British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption, 28 April 2016, Guildford.