Items where Author is "Patterson, Paul"
 | Up a level |
Group by: Item Type | No Grouping
Number of items: 1.
Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin and Patterson, Paul (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5). pp. 604-616. ISSN 1552-7824
