Items where Author is "Patterson, Paul"

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Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin and Patterson, Paul (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5). pp. 604-616. ISSN 1552-7824

This list was generated on Thu Dec 1 00:41:34 2022 UTC.