Items where Author is "Strugnell, Chris"
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Article
Wappling, Anders, Strugnell, Chris and Farley, Heather (2010) Product bundling strategies in Swedish markets: Links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. ISSN 1470-6423
Conference or Workshop Item
Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Food bundling in Northern Ireland supermarkets. In: 23rd British Academy of Management (BAM) Conference, 15-17 September 2009, Brighton.
Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Prevalence of food bundles in Northern Ireland supermarkets. In: European Association for Education and Research in Commercial Distribution (EAERCD) Conference, 15-17 July 2009, Guildford.