Items where Author is "Wappling, Anders"

Article

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2020) Questionnaire design: A weak link in corporate identity? Qualitative Market Research: An International Journal, 23 (1). pp. 87-107. ISSN 1352-2752

Brown, David, Lal Dey, Bidit, Wappling, Anders and Woodruffe-Burton, Helen (2019) Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis. Strategic Change, 28 (5). pp. 355-368. ISSN 1086-1718

Brown, Jane, Wappling, Anders, Woodruffe-Burton, Helen and Black, Kate (2017) The orbit of consumer credit choices. Journal of Financial Services Marketing, 22 (2). pp. 85-96. ISSN 1363-0539

Wappling, Anders, Strugnell, Chris and Farley, Heather (2010) Product bundling strategies in Swedish markets: Links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. ISSN 1470-6423

Conference or Workshop Item

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2017) Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context. In: European Marketing Academy 46th Annual Conference, 23-26 May 2017, Groningen.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"? In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Brown, Jane, Black, Kate, Woodruffe-Burton, Helen and Wappling, Anders (2016) Affording Christmas: The Festive Season as Identity Work. In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Ren, Chen, Wappling, Anders and Woodruffe-Burton, Helen (2016) Evaluating Private and State-owned Companies Differently? The Role of Corporate Reputation in Employer Brand Building. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2016) Pressures and Jolts: Consumer Credit Choices. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Schoefer, Klaus, Wappling, Anders and Heirati, Nima (2016) The Effect of Cultural Differences on Behavioral Responses to Dissatisfactory Service Experiences. In: The 11th Royal Bank International Research Conference, 24th -26th June 2016, Wuxi, China.

Brown, David, Woodruffe-Burton, Helen and Wappling, Anders (2015) Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Wappling, Anders, Apostolidis, Chrysostomos and McLeay, Fraser (2015) Tackling the obesity epidemic: Examining the relationship between food portion sizes and consumer behaviour. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Ren, Chen, Woodruffe-Burton, Helen and Wappling, Anders (2015) Building employer brand image to attract job seekers in China: the role of organisational identity and reputation. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Woodruffe-Burton, Helen and Wappling, Anders (2015) Belfast city tours and the commodification of conflict heritage: A consumer behaviour perspective on dark tourism in Northern Ireland. In: The 2nd Corfu Symposium on Managing and Marketing Places, 27 - 30 April 2015, Corfu.

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 9- 11 September 2014, Belfast.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis. In: 47th Academy of Marketing Conference, 7-11 July, 2014, Bournemouth.

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2013) Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model. In: 12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing, 6 September 2013, Edinburgh.

Wappling, Anders, Farley, Heather, Armstrong, Gillian, Slater, Paul and Schoefer, Klaus (2013) Consumer evaluations of multi-product food bundles: Development of a theory-driven model. In: 20th European Institute of Retailing and Services Studies (EIRASS) Conference, 7-10 July 2013, Philadelphia.

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2010) Influences on consumer evaluations of product bundles in the Northern Ireland food retail market. In: 17th European Institute of Retailing and Services Studies (EIRASS) Conference, 2-5 July 2010, Istanbul.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Food bundling in Northern Ireland supermarkets. In: 23rd British Academy of Management (BAM) Conference, 15-17 September 2009, Brighton.

Wappling, Anders, Strugnell, Chris and Farley, Heather (2009) Prevalence of food bundles in Northern Ireland supermarkets. In: European Association for Education and Research in Commercial Distribution (EAERCD) Conference, 15-17 July 2009, Guildford.

Wappling, Anders, Marell, Agneta and Garling, Tommy (2007) Differences in evaluations of bundled and unbundled products. In: 14th European Institute of Retailing and Services Studies (EIRASS) Conference, 29 June - 2 July 2007, San Francisco.

Wappling, Anders, Marell, Agneta and Garling, Tommy (2006) Prevalence of product bundles in selected Swedish markets. In: 13th European Institute of Retailing and Services Studies (EIRASS) Conference, 9-12 July 2006, Budapest.