Items where Author is "Yannopoulou, Natalia"

Chandrasapth, Koblarp, Yannopoulou, Natalia and Bian, Xuemei (2022) Good fortune and its influence on B2B relationships: The case of the Mae Manee money solution campaign in Thailand. Industrial Marketing Management, 101. pp. 223-237. ISSN 0019-8501

Yannopoulou, Natalia, Liu, Martin, Bian, Xuemei and Heath, Teresa (2019) Exploring Social Change through Social Media: the case of the Facebook group Indignant Citizens. International Journal of Consumer Studies, 43 (4). pp. 348-357. ISSN 1470-6423

Yannopoulou, Natalia, Liu, Martin, Manika, Danae and Bian, Xuemei (2019) Towards a better understanding of brand-related user generated information processing on social media: A distributed cognition perspective. In: Academy of Marketing Science World Marketing Congress 2019: Enlightened Marketing in Challenging Times, 9-12 Jul 2019, Edinburgh, UK. (Unpublished)

Bian, Xuemei, Wang, Kai-Yu, Smith, Andrew and Yannopoulou, Natalia (2016) New insights into unethical counterfeit consumption. Journal of Business Research, 69 (10). pp. 4249-4258. ISSN 0148-2963

Dermentzi, Eleni, Papagiannidis, Savvas, Osorio Toro, Carlos and Yannopoulou, Natalia (2016) Academic engagement: Differences between intention to adopt Social Networking Sites and other online technologies. Computers in Human Behavior, 61. pp. 321-332. ISSN 0747-5632

Liu, Martin, Yannopoulou, Natalia, Bian, Xuemei and Elliott, Richard (2015) Authenticity perceptions in the Chinese marketplace. Journal of Business Research, 68 (1). pp. 27-33. ISSN 0148-2963

Dermentzi, Eleni, Osorio Toro, Carlos, Papagiannidis, Savvas and Yannopoulou, Natalia (2014) Exploring Academics' Intention to Adopt Social Networking Sites for Engagement and Impact. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 9- 11 September 2014, Belfast.

Yannopoulou, Natalia, Moufahim, Mona and Bian, Xuemei (2013) User-Generated Brands and Social Media: Couchsurfing and Airbnb. Contemporary Management Research, 9 (1). pp. 85-90. ISSN 1813-5498

Bian, Xuemei, Yannopoulou, Natalia, Wang, Kai-Yu and Liu, Shu (2012) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, 40. p. 1132. ISSN 0098-9258