Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs

Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. In: Proceedings of the Academy of Marketing Conference, 6-8 July 2010, Coventry University.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Ellen Cole
Date Deposited: 27 Mar 2013 15:41
Last Modified: 10 Aug 2015 11:03
URI: http://nrl.northumbria.ac.uk/id/eprint/11728

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