Items where Subject is "N500 Marketing"

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Number of items at this level: 255.

A

Anwar, Naveed and Daniel, Elizabeth (2016) Entrepreneurial marketing in online businesses: The case of ethnic minority entrepreneurs in the UK. Qualitative Market Research: An International Journal, 19 (3). pp. 310-338. ISSN 1352-2752

Apostolidis, Chrysostomos and McLeay, Fraser (2012) Dietary change – consumer preferences, marketing barriers and enablers, and the role of meat alternative choice(s) in achieving sustainable consumption. In: Academy of Marketing Conference 2012: Marketing: catching the technology wave, 2-5 July 2012, Southampton, UK.

Apostolidis, Chrysostomos and McLeay, Fraser (2013) Sustainable Meat Consumption: Understanding the Factors that Influence Consumer Stated Preferences for Mince and Meat Free Mince. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8 - 11 July 2013, Cardiff.

B

Bettany, Shona and Woodruffe-Burton, Helen (2009) Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research. Journal of Marketing Management, 25 (7-8). pp. 661-679. ISSN 0267-257X

Bhowmick, Sanjay (2015) Structurational explication of technology adoption In ICT4D: a throwback to Giddens. In: ICTs in Developing Countries: Research, Practices and Policy Implications. Palgrave Macmillan, Basingstoke, pp. 25-38. ISBN 9781137469496

Biddle, Paul and Moss, Oliver (2012) Helix Arts Market Research Project. Technical Report. Northumbria University, Newcastle upon Tyne.

Blakey, Paul and Chavan, Ravi (2011) Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK. International Journal of Sport Management and Marketing, 9 (1/2). pp. 94-115. ISSN 1475-8962

Boluk, Karla and Kearney, Matthew (2013) Encouraging sustainable consumption in tourism: the importance of green marketing and providing a wee nudge. In: Travel and Tourism Research Association (TTRA) European Chapter Conference, 17-19 April 2013, Dublin.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"? In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Brown, David, Woodruffe-Burton, Helen and Wappling, Anders (2015) Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Brown, Jane, Black, Kate, Woodruffe-Burton, Helen and Wappling, Anders (2016) Affording Christmas: The Festive Season as Identity Work. In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2016) Pressures and Jolts: Consumer Credit Choices. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brunner, Christian (2010) Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken. Gabler research, Marken- und Produktmanagement . Gabler, Wiesbaden. ISBN 9783834960184

Brunner, Christian and Esch, Franz-Rudolf (2011) Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]. In: Innovative Markenführung und Markenimplementierung. Logos Verlag, Berlin, Germany. ISBN 978-3832524869

Brunner, Christian and Esch, Franz-Rudolf (2010) Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Impact of Corporate Brand on Product Brands via Portfolio Advertising: An Empirical Investigation Strengthening Corporate Brand and Product Brands in Complex Brand Architectures). Marketing, 3. pp. 144-161. ISSN 0344-1369

Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy. In: 10th International Conference on Research in Advertising (ICORIA), 24-25 June 2011, Berlin, Germany.

Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Does corporate social responsibility protect companies from a crisis? - empirical findings. In: LCBR (The Lupcon Center for Business Research) European Marketing Conference 2011, 7-8 July, 2011, Frankfurt am Main, Germany.

Brunner, Christian, McLeay, Fraser, Shoefer, Klaus and Esch, Franz-Rudolf (2015) Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.

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Cassidy, Kim, Baron, Steve, Eades, Elain, Elliott, Dominic and Lu, Xiaoming (2010) How consumers learn to work for retailers. In: 18th International Colloquium in Relationship Marketing, 23-25 September 2010, University of Reading, UK.

Chen, Ye and Lin, Zhibin (2015) Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism. ISSN 1368-3500 (In Press)

Coates, Nigel and Willans, J. (1993) The role of marketing for GDPs (general dentist practitioners). Health Services Management Research, 89 (10). pp. 13-15. ISSN 0951-4848

Copley, Paul (2000) The Arab Management Paradigm - some observations; some marketing realities. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (1996) Beating the 'Catch 22' - how students helped themselves by helping the development of marketing communications for a small North East-based firm. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1996) Blurred egdes: Art as advertising, advertising as art. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1997) Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to? In: Proceedings of the Marketing Illuminations Spectacular Conference, September 1997, University of Ulster.

Copley, Paul (2000) 'Brand Spirit' - consumer perceptions of the commercial/charity alliance. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (1999) Brand building the sponsorship way. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (1998) Can a systems thinking approach enhance understanding of the marketing communications process? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (2000) Changes in small firms' marketing education and training needs and marketing practice toward and beyond 2000. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2003) Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs. In: Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface, January 2003, University of Gloucestershire.

Copley, Paul (2002) Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory. In: Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface, 2002, Oxford Brookes University Business School.

Copley, Paul (1998) Does strategic fit have a key role to play in the marketing communications practice of UK charities? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (2015) For the love of AIDA – developing the Hierarchy of Effects model in SME social media marketing strategy. In: Institute Small Business and Entrepreneurship (ISBE) Conference 2015, 11th - 12th November 2015, Glasgow.

Copley, Paul (2012) Global Sponsorships: Why Sports? The Singapore Marketer. pp. 28-31.

Copley, Paul (2012) How the marketing communications industry views change, intensity and engagement. The Singapore Marketer, 1. pp. 24-27.

Copley, Paul (2009) Identity construction through marketing discourse in SMEs. In: 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, 3-6 November 2009, Novas Contemporary Urban Centre, Liverpool.

Copley, Paul (1999) Implications of a fourth paradigm of Arab management style and practice for corporate and marketing communications in Middle Eastern business. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (2011) Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

Copley, Paul (2006) International advertising: themes and perspectives. Pearson Custom Publishing, Harlow. ISBN 9781846580437

Copley, Paul (2014) Marketing Communications Management: Analysis, Planning, Implementation [2nd ed.]. SAGE Publications, London. ISBN 9780857027870

Copley, Paul (2004) Marketing Communications Management: Concepts and Theories, Cases and Practices. Routledge, London. ISBN 978-0750652940

Copley, Paul (2008) Marketing and ETD in SMEs: seeing through a Discourse Analysis Lens. In: 31st Institute for Small Business and Entrepreneurship Conference (ISBE 2008), 5-7 November 2008, Belfast.

Copley, Paul (2011) Marketing learning and development in SMEs - support for experiential and critical learning styles. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

Copley, Paul (1986) Marketing through research, an extension programme - can the experience be transferred? In: Proceedings of the 9th National Small Firms Policy and Research Conference, November 1986, Gleneagles.

Copley, Paul (2013) Off-line, face-to-face networking as a key marketing tool – how SME managers can learn to be competent at networking. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul (2001) SME Business to Business Marketing - Some Empirical Evidence. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (1999) Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. In: Proceedings of the Academy of Marketing Conference, 6-8 July 2010, Coventry University.

Copley, Paul (1996) Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems. In: Proceedings of the Doctoral Colloquium of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (2005) Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

Copley, Paul (2009) Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs. In: Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, UK.

Copley, Paul (2001) What has a Semiotic Approach to Offer Arts Tourism Marketers? Some Theatrical Perspectives. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (2002) What will be the Effect on Education, Training and Development of Entrepreneurs and SMEs of a New Marketing Paradigm that is Required for a Form of Competitive Advantage. In: 25th ISBA national small firms policy and research conference; Competing perspectives of small business and entrepreneurship, November 2002, University of Brighton.

Copley, Paul (2000) The brand/sponsorship relationship - some empirical consumer preference evidence. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2011) The importance of understanding context in television product placement. The Singapore Marketer, 2. pp. 34-37.

Copley, Paul (2013) The need to deliver higher order skills in the context of marketing in SMEs. Industry and Higher Education, 27 (6). pp. 465-476. ISSN 0950-4222

Copley, Paul (2011) The planned and unplanned communications - the problem with greenwashing. The Singapore Marketer, 4. pp. 40-43.

Copley, Paul (2008) A qualitative research approach to new ways of seeing marketing in SME's: implications for education, training and development. Doctoral thesis, Northumbria University.

Copley, Paul (2012) The skills level debate – the need to deliver higher order skills in the context of marketing in SMEs. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul (2014) The use of Corporate Social Responsibility (CSR) within Strategic Alliances as a Tool to Enhance SME Relational Marketing. In: ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference), 4th-6th November 2014, Manchester, UK.

Copley, Paul and Belhout, L. (1997) Message strategies for promoting humanitarian causes in the United Kingdom. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul and Gay, Richard (2005) Interactive communications in marketing. Pearson Custom Publishing, Harlow. ISBN 9781844795123

Copley, Paul, Gilmore, Audrey, Enright, Michael, Deacon, Jonathan, McAuley, Andrew and Carson, David (2002) Contextual Marketing: Commonalities and Personalities. In: The American Marketing Association Symposium on the Marketing/Entrepreneurship Interface, August 2002, San Diego.

Copley, Paul and Hudson, J. (1998) Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul, McLean, A. and Baker, J. (2012) A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul, McLean, A. and Siddle, A. (2013) The importance of social media to SME marketing – how it was used at the Baggers Original childrenswear brand. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul and Robson, Ian (1996) Arts marketing and the modernist paradox. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul and Robson, Ian (2001) Practitioner Perspectives on Arts Tourism Marketing. Journal of Travel & Tourism Marketing, 10 (2/3). pp. 23-46. ISSN 1054-8408

Copley, Paul and Robson, Ian (1997) Practitioner perspectives on arts tourism marketing. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul and Robson, Ian (1996) Tourism, arts marketing and the modernist paradox. In: Proceedings of the 1st International Conference on Tourism and Culture, September 1996, University of Northumbria.

Copley, Paul and Smith, Phil (2005) Second hand Rose or affluent Alice. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

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D'Northwood, Gavin (2011) Voluntary environmental disclosure tactics in the airline industry: an exploratory application of media agenda-setting and legitimacy theoretical frameworks combining quantitative (content analysis) and qualitative (critical discourse analysis) methods. In: Northumbria Research Conference, 5-6 May 2011, Northumbria University, Newcastle-upon-Tyne.

Dancer, Hannah, Filieri, Raffaele and Grundy, David (2014) eWOM in online customer support communities: Key variables in information quality and source credibility. Journal of Direct, Data and Digital Marketing Practice (15). pp. 290-305. ISSN 1746-0166

Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin and Patterson, Paul (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5). pp. 604-616. ISSN 1552-7824

Dey, Bidit, Binsardi, Ben, Prendergast, Renee and Saren, Mike (2013) A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. International Marketing Review, 30 (4). pp. 297-322. ISSN 0265-1335

Dey, Bidit, Newman, David and Prendergast, Renee (2010) Ethnographic approach to user-centred evaluation of telecentres. International Journal of Innovation in the Digital Economy, 1 (3). pp. 22-39. ISSN 1947-8305

Dey, Bidit, Pandit, Ameet, Saren, Mike, Bhowmick, Sanjay and Woodruffe-Burton, Helen (2016) Co-creation of value at the bottom of the pyramid: analysing Bangladeshi farmers' use of mobile telephony. Journal of Retailing and Consumer Services, 29. pp. 40-48. ISSN 0969-6989

Djafarova, Elmira (2016) User generated images in TripAdvisor and its impact on hotel decision making. In: UNN-NBS + PolyU SPEED Conference 2016 : Globalization and Digitalization: Opportunities and Challenges, 8th June 2016, Newcastle upon Tyne.

Djafarova, Elmira (2008) Why do advertisers use puns? A linguistic perspective. Journal of Advertising Research, 48 (2). pp. 267-275. ISSN 0021-8499

Djafarova, Elmira (2016) Why do advertisers use visual metaphors? A pragmatic perspective. The Marketing Review, 16 (2). pp. 203-214. ISSN 1469-347X

Djafarova, Elmira and Andersen, Hans-Christian (2008) Contribution of figurative devices to representation of tourism images. Journal of Vacation Marketing, 14 (4). pp. 291-303. ISSN 1356-7667

Djafarova, Elmira and Rushworth, Chloe (2017) Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68. pp. 1-7. ISSN 0747-5632

Djafarova, Elmira and Waring, Teresa (2009) Developing tourism advertisers: the linguistic challenges faced when writing copy. In: 10th International Conference on HRD Research and Practice across Europe, 10-12 June 2009, Northumbria University, Newcastle upon Tyne, UK.

Djafarova, Elmira and Waring, Teresa (2012) Language in tourism advertising: A pragmatic approach. Tourism Analysis, 17 (2). pp. 233-237. ISSN 1083-5423

Djafarova, Elmira and Waring, Teresa (2009) Language in tourism advertising: the contribution of figures of speech to the representation of tourism. In: 8th European Conference on Research Methodology for Business and Management Studies, 22-23 June 2009, Valletta, Malta.

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Edirisingha, Prabash Aminda, Ferguson, Shelagh and Aitken, Rob (2015) From ‘me’ to ‘we’: negotiating new family identity through meal consumption in Asian cultures. Qualitative Market Research: An International Journal, 18 (4). pp. 477-496. ISSN 1352-2752

El-Bassiouny, Noha, Adib, Hagar, Karem, Salma, Hadeer Hammad, Hadeer and Brunner, Christian (2011) Slaves of Consumerism: highlights of Egypt post 25 January 2011. In: Proceedings of the International Association for Business and Society. Proceedings of the Twenty-Second Annual Meeting, 22 . International Association for Business and Society (IABS), Charlottesville, Virginia, USA, pp. 22-31. ISBN 978-0976326472

Esch, Franz-Rudolf and Brunner, Christian (2010) Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands. In: The 9th International Conference on Research in Advertising (ICORIA), 25-26 June 2010, Madrid, Spain.

Esch, Franz-Rudolf and Brunner, Christian (2010) Portfolio Advertising as an Instrument to Strengthen the Corporate Brand in a Complex Brand Architecture. European Advances in Consumer Research, 9 (1).

Esch, Franz-Rudolf and Brunner, Christian (2010) Portfolio advertising as an instrument to strengthen the corporate brand in a complex brand architecture. In: 2010 European Conference of the Association for Consumer Research, 30 June - 3 July 2010, Royal Holloway, University of London.

Esch, Franz-Rudolf, Brunner, Christian, Gawlowski, Dominika, Knörle, Christian and Krieger, Kai Harald (2010) Customer Tuchpoins marken- und kundenpezifisch mangen. Marketing Review St. Gallen, 27 (2). pp. 8-13. ISSN 1865-6544

Esch, Franz-Rudolf, Brunner, Christian, Gowlowski, Dominika and Goertz, Susanne (2010) Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken: eine empirische Untersuchung (Impact of Portfolio Advertising on the Attitude Toward the Corporate Brand and its Image: An Empirical Investigation). Transfer - Werbeforschung & Praxis, 2. pp. 6-30. ISSN 1436-798X

Esch, Franz-Rudolf, Brunner, Christian and Spomer, Olga (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium (WiSt) - Zeitschrift für Studium und Forschung, 41 (2). pp. 56-63. ISSN 0340-1650

Esch, Franz-Rudolf, Brunner, Christian and von Einem, E. (2011) Ein Bild sagt mehr als tausend Worte: Die Macht der Bildkommunikation [A picture is worth a thousand words: The power of visual communication]. In: Multisensuale Markenkommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen. Gabler Verlag, Wiesbaden. ISBN 978-3834924643

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Filieri, Raffaele (2010) Best practices in marketing communications and citizen's recycling behavior. In: European week of waste reduction conference, 23 November 2010, Rome, Italy.

Filieri, Raffaele and Alguezaui, Salma (2011) From market-driving to market-driven: the Benetton Group Case Study. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Ljubljana, Slovenia.

Filieri, Raffaele, Alguezaui, Salma and McLeay, Fraser (2015) Why do travelers trust TripAdvisor? Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51. pp. 174-185. ISSN 0261-5177

Filieri, Raffaele and Lin, Zhibin (2017) The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands. Computers in Human Behavior, 67. pp. 139-150. ISSN 0747-5632

Filieri, Raffaele and McLeay, Fraser (2014) From Contract Manufacturing to Original Equipment Design and Manufacturing: A Case Study of Tharsus. In: BAM 2014: The role of the business school on supporting economic and social development. BAM. ISBN 978-0-9549608-7-2

Filieri, Raffaele and McLeay, Fraser (2013) Online consumer reviews …why do we adopt them? In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

Filieri, Raffaele, McLeay, Fraser and Tsui, Bruce (2015) Consumer reviews on e-retailer websites: antecedents of information diagnosticity and purchase intentions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.

Fulford, Heather, Rafiq, Mohammed and Lu, Xiaoming (2013) Building customer loyalty in online retailing: the role of relationship quality. Journal of Marketing Management, 29 (3-4). pp. 494-517. ISSN 0267-257X

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Gay, Richard (2008) Marketing training in a downturn. B2B Magazine.

Gay, Richard, McLeay, Fraser and Yoganathan, Vignesh (2016) Driving’ Online & ‘Putting’ Offline: an exploratory typology of golfers and their buying behaviour in a multichannel environment. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Gharara, Sahar R. Abou and McLeay, Fraser (2016) Understanding the factors that influence water pipe tobacco smoking among Eastern Mediterranean Youth: A Conceptual Model. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th -7th July 2016, Northumbria University.

Grundy, David (2008) Grey market activity impairment of consumer perceived brand value and trust. Working Paper. Northumbria University, Newcastle upon Tyne, UK.

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Hart, David (2015) Charity Begins at Home? Investigating the role of national identity in donation preferences towards local, national and international charities. In: AM2015 - Academy of Management Conference 2015: The Magic in Marketing, 7th - 9th July 2015, Limerick, Ireland.

Hart, David (2016) Charity begins at home? Setting a future research agenda for national identity and charitable ethnocentrism. Social Business, 6 (2). pp. 125-151. ISSN 2044-4087

Hart, David (2012) Club versus Country? An investigation into attitudinal and behavioural loyalty towards club and national football teams. In: AM2012 - Academy of Marketing Conference 2012: Marketing: catching the technology wave, 2nd - 5th July 2012, Southampton, UK.

Hart, David (2010) Turning consumer frowns into smiles: the art of service recovery. Singapore Marketer, 3.

Hart, David and Coates, Nigel (2011) International student complaint behaviour: Understanding how East-Asian business and management students respond to dissatisfaction during their university experience. International Journal of Management Education, 9 (4). pp. 57-66. ISSN 1472-8117

He, Xinming, Lin, Zhibin and Wei, Yingqi (2016) International market selection and export performance: A transaction cost analysis. European Journal of Marketing, 50 (5-6). ISSN 0309-0566

Humphreys, David (2012) UK shipbuilding sales and marketing 1889-1914. Masters thesis, Northumbria University.

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Jin, Hui, Lin, Zhibin and McLeay, Fraser (2015) Exploring Chinese Consumers' intentions to purchase ethical food products. In: Academy of Marketing Annual Conference: The Magic in Marketing, 7 - 9 July 2015, Limerick.

Jones, Shannon Elizabeth, Coates, Nigel, McLeay, Fraser and Cunningham, James (2016) From engineering to market led customer centric value propositions in a MNC subsidiary: a case study of Parker domnick hunter Filtration and Separation Division. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th - 7th July 2016, Northumbria University.

Josiassen, A. P., Pandit, Ameet and Karpen, I. (2008) Does product origin congruency moderate the country-of-origin - product evaluation relationship? In: Australian and New Zealand Marketing Academy (ANZMAC), 1-3 December 2008, Sydney, Australia.

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Kearney, Matthew (2011) An Exploration of Compulsive Buying Amongst Undergraduate Students. In: Academy of Marketing Conference 2011 Doctoral Colloquium, 5-7 July 2011, Liverpool.

Kearney, Matthew (2011) Marketing Communications: A Brand Narrative Approach [book review]. The Marketing Review, 11 (3). pp. 315-316. ISSN 1469-347X

Kearney, Matthew (2012) Ulster Bank: It seemed like a good idea at the time. In: Advertising: Strategy, Creativity & Media. Pearson, Harlow. ISBN 978-0273760894

Kearney, Matthew, Bolan, Peter and Smyth, Ian (2012) The Successful Implementation of Social Media in Events. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.

Kearney, Matthew and Fitz, Frank (2012) There is Nothing as Practical as a Sound Theory: Challenging the Sustainability Concept. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.

Kearney, Matthew and Stevens, Lorna (2012) Compulsive buying: Literature review and suggestions for future research. The Marketing Review, 12 (3). pp. 233-251. ISSN 1469-347X

Kelecker, A., Robson, Andrew and Coates, Nigel (2016) Consumer assessment of the retro-designed BMW MINI: an Anglo-German comparison. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Khan, Hina (2013) Consumer buying behaviour. In: Principles of Marketing: A value based approach. Palgrave Macmillan, Basingstoke. ISBN 978-0-230-39270-0

Khan, Hina (2009) Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin? In: APMC 2009: 3rd Asia Pacific Management Conference, 9-11 December 2009, Kuching, Malaysia.

Khan, Hina (2009) Transition of the Pakistan economy: market scope, barriers and country of origin effects on consumers' choice of foreign products. In: Proceedings: International Conference on the Transformation of Socialist Economies. Beyond Transition: 1989 – 2009, 16-17 June 2009, Liverpool Hope University.

Khan, Hina (2011) The role of internal marketing in implementing service excellence in SMEs. In: Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge, London, pp. 254-272. ISBN 978-0415573764

Khan, Hina and Bamber, David (2008) Country of origin effects, brand image, and social status in an emerging market. Human Factors and Ergonomics in Manufacturing, 18 (5). pp. 580-588. ISSN 1090-8471

Khan, Hina, Bamber, David and Quazi, Ali (2012) Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market. Journal of Marketing Management, 28 (9-10). pp. 1-27. ISSN 0267-257X

Khan, Hina, McLeay, Fraser and Bentham, Paul (2011) Sunday shopping forever? In: Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever. Academy of Marketing, Liverpool, UK. ISBN 978-0956112234

Khan, Hina and Rodrigo, Padmali (2011) Seeking country of origin information as an indicator of social status to make egoistical purchase decisions. In: Academy of Marketing Science 40th Anniversary Conference, 24-27 May 2011, Florida, Miami, USA.

Khan, Hina and Rodrigo, Padmali (2011) To buy local or global? In: 9th Annual International Conference on Marketing, 4-7 July 2011, Athens, Greece.

Khan, Hina, Rodrigo, Padmali and Koku, Paul Sergius (2011) Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services. In: ICSB 2011 World Conference Proceedings. International Council for Small Business (ICSB), Stockholm, Sweden, pp. 1-30. ISBN 978-0981902838

Kizgin, Hatice, Robson, Andrew and Coates, Nigel (2016) The impact of ethnic identity and bi-dimensional identification on consumption: a Turkish-Dutch assessment. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

Kizgin, Hatice, Robson, Andrew, Jamal, Ahmad and Coates, Nigel (2014) Acculturation Experiences of Turkish Immigrants in Netherlands. In: Association of Consumer Research, USA., 23-26 October 2014, Baltimore.

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Lichy, Jessica, McLeay, Fraser and Crumbley, Julie (2016) Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education. In: 1st International Conference, Creative Digital Economy, 6th - 7th May 2016, Hammamet.

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Lin, Zhibin and McLeay, Fraser (2014) What is driving the organic food revolution in China: Concern for the Common Good or Self Interest? In: Academy of Marketing Annual Conference: Marketing Dimensions: People, Spaces and Places, 7-10 July 2014, Bournemouth University.

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Major, Bridget (2012) The UK ‘Grey’ Market Overseas Package Holiday Experience : A Critical Evaluation of Consumer and Management Perspectives. Doctoral thesis, Northumbria University.

Major, Bridget and McLeay, Fraser (2012) Manager’s and Consumer’s Perceptions of the UK ‘Grey’ Market International Package Holiday Experience. International Journal of Hospitality and Tourism, 1 (2). pp. 29-44. ISSN 2249-5037

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Major, Bridget and McLeay, Fraser (2013) Re-discovery of place. In: 5th Advances in Tourism Marketing Conference, 2-4 October 2013, Algarve, Portugal.

Major, Bridget and McLeay, Fraser (2015) The Ski Chalet Party: Motivators and Experience Re-visited. In: 3rd World Tourism Summit for Tourism and Hospitality, 15-18 December 15, Orlando, US.

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McLeay, Fraser (2013) Analysing Student Satisfaction in Malaysian Private Educational Environment. Taylor's Business Review, 3 (2). pp. 207-219. ISSN 2232-0172

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McLeay, Fraser and Apostolidis, Chrysostomos (2013) Sustainable meat consumption: understanding the factors that infuence consumers' stated preferences for mince and meat free mince. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

McLeay, Fraser and Major, Bridget (2009) Weddings Abroad: an exploration of trends, customer needs and marketing strategies. In: 3rd Advances in Tourism Marketing Conference, 6-9 September 2009, Bournemouth, UK.

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McLeay, Fraser and Olunuga, Omosalewa (2010) Parents' perceptions on the influence that children's purchase requests and packaging have on Nigerian children's consumption of unhealthy food. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.

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McLeay, Fraser, Pandit, Ameet and Wesson, Dave (2010) Marketing,branding and information communication technology support needs for SMEs in the third sector. In: ISBE 2010 Conference Proceedings. Institute for Small Business and Entrepreneurship, London, UK. ISBN 978-1900862219

McLeay, Fraser, Roberts, Joanne and Yoganathan, Vignesh (2012) Transferring social marketing knowledge through third sector CoPs. The Marketing Review, 12 (4). pp. 381-401. ISSN 1469-347X

McLeay, Fraser, Robson, Andrew and Yusoff, Mazirah (2017) New Applications for Importance-Performance Analysis (IPA) in Higher Education: Understanding Student Satisfaction. Journal of Management Development. ISSN 0262-1711 (In Press)

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McLeay, Fraser and Woodruffe-Burton, Helen (2011) Marketing Metrics: effective evaluation of marketing performance. The Singapore Marketer. pp. 38-42.

McLeay, Fraser and Yoganathan, Vignesh (2013) Internal Marketing and Employee Engagement: A typology. In: ANZMAC Annual Conference: Engaging with the future, 1 - 4th December 2013, Auckland, New Zealand.

Moore, Geoff, Slack, Richard and Gibbon, Jane (2006) The mainstreaming of fair trade: a macromarketing perspective. Journal of Strategic Marketing, 14 (4). pp. 329-352. ISSN 0965-254X

Mordue, Tom (2009) Angling in modernity: a tour through society, nature and embodied passion. Current Issues in Tourism, 12 (5-6). pp. 529-552. ISSN 1368-3500

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Mordue, Tom (2008) Television, Tourism, and Rural Life. Journal of Travel Research, 47 (3). pp. 332-345. ISSN 0047-2875

Mordue, Tom (2010) Time machines and space craft: navigating the spaces of heritage and arts performance. In: Cultural Heritage and Representations. Heritage, Culture and Identity . Ashgate, Farnham, pp. 173-194. ISBN 978-0754675983

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Murray, Sharon Lee (2007) A dyadic trust perspective of key account relationship development in the UK mortgage industry. Doctoral thesis, Northumbria University.

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Ogba, Ike and Johnson, Rebecca (2010) How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11 (1). pp. 77-89. ISSN 1747-3616

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Ojeme, Mark, Ogba, Ike, Robson, Andrew and Coates, Nigel (2013) A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria. In: Academy of Marketing Conference, 8-11 July 2013, University of South Wales.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2014) B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. In: 22nd International Colloquium on Relationship Marketing, 8-10 September 2014, Newcastle upon Tyne.

Ojeme, Mark, Robson, Andrew and Coates, Nigel (2016) Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship. In: Academy of Marketing Conference 2016 : Radical Marketing, 4th - 7th July 2016, Newcastle upon Tyne.

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Pandit, Ameet and Paladino, Angela (2012) Competing on service and branding in the renewable electricity sector. Energy Policy, 45. pp. 378-388. ISSN 0301-4215

Pandit, Ameet and Yeoh, Ken (2011) Impact of investor psychological tendencies on purchase postponement: moderating effect of product involvement. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Faculty of Economics, Ljubljana, Slovenia.

Pearce, Alison and Lichy, Jessica (2016) Retro-marketing to Generation Y: Selling Study Abroad to Students. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th-7th July 2016, Northumbria University.

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Petrylaite, Edita (2014) Social pressure and how conflicted masculinities construct a balanced-self through monosocial, heterosocial and homosocial spa consumption. Doctoral thesis, Northumbria University.

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Yang, Hua (2009) An internal marketing study of service encounters between managers and caddies in the Chinese golf industry. Doctoral thesis, Northumbria University.

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Yoganathan, Vignesh (2013) Living the Brand in the Public Sector: Internal Branding's Effect on Aligning a Local Authority's Employees with its Brand Identity. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8-11 July 2013, Cardiff, Wales.

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Yoganathan, Vignesh and McLeay, Fraser (2015) From many to one: can a public sector organisation develop one brand from many core values? In: Academy of Marketing's 10th Global Brand Conference, 27th - 29th April 2015, Turku, Finland.

Yoganathan, Vignesh and McLeay, Fraser (2014) Sunderland City Council: A Case Study of Brand Identity Development. In: Academy of Marketing Annual Conference: Marketing Dimensions: People, Spaces and Places, 7 - 10 July 2014, Bournemouth University.

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Ziouziou, Sammy and Moehler, Robert (2010) Neue Vertriebsstrukturen sind gefordert: Distributionspolitik in der Bauwirtschaft. Baumarkt & Bauwirtschaft, 109 (9). pp. 40-42. ISSN 0341-2717

Zoe, Stanley and Ogba, Ike (2009) Internal marketing communication in service organisation. The Northumbria University Working Paper Series: Interdisciplinary studies in the built and virtual environment, 2. pp. 13-25. ISSN 1756-2473

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