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Biddle, Paul and Moss, Oliver (2012) Helix Arts Market Research Project. Technical Report. Northumbria University, Newcastle upon Tyne.
Blakey, Paul and Chavan, Ravi (2011) Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK. International Journal of Sport Management and Marketing, 9 (1/2). pp. 94-115. ISSN 1475-8962
Brunner, Christian (2010) Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken. Gabler research, Marken- und Produktmanagement . Gabler, Wiesbaden . ISBN 9783834960184
Brunner, Christian and Esch, Franz-Rudolf (2011) Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]. In: Innovative Markenführung und Markenimplementierung. Logos Verlag, Berlin, Germany. ISBN 9783832524869
Brunner, Christian and Esch, Franz-Rudolf (2010) Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Impact of Corporate Brand on Product Brands via Portfolio Advertising: An Empirical Investigation Strengthening Corporate Brand and Product Brands in Complex Brand Architectures). Marketing, 3. pp. 144-161. ISSN 0344-1369
Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy. In: 10th International Conference on Research in Advertising (ICORIA), 24-25 June 2011, Berlin, Germany.
Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Does corporate social responsibility protect companies from a crisis? - empirical findings. In: LCBR (The Lupcon Center for Business Research) European Marketing Conference 2011, 7-8 July, 2011, Frankfurt am Main, Germany.
Cassidy, Kim, Baron, Steve, Eades, Elain, Elliott, Dominic and Lu, Xiaoming (2010) How consumers learn to work for retailers. In: 18th International Colloquium in Relationship Marketing, 23-25 September 2010, University of Reading, UK.
Copley, Paul (2012) Global Sponsorships: Why Sports? The Singapore Marketer. pp. 28-31.
Copley, Paul (2012) How the marketing communications industry views change, intensity and engagement. The Singapore Marketer, 1. pp. 24-27.
Copley, Paul (2009) Identity construction through marketing discourse in SMEs. In: 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, 3-6 November 2009, Novas Contemporary Urban Centre, Liverpool.
Copley, Paul (2011) Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities , 9-10 November 2011, The Octagon, Sheffield.
Copley, Paul (2014) Marketing Communications Management – Integration, Engagement and Interaction [2nd ed.]. SAGE Publications. (In Press)
Copley, Paul (2008) Marketing and ETD in SMEs: seeing through a Discourse Analysis Lens. In: 31st Institute for Small Business and Entrepreneurship Conference (ISBE 2008), 5-7 November 2008, Belfast.
Copley, Paul (2011) Marketing learning and development in SMEs - support for experiential and critical learning styles. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities , 9-10 November 2011, The Octagon, Sheffield.
Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. In: Proceedings of the Academy of Marketing Conference, 6-8 July 2010, Coventry University.
Copley, Paul (2009) Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs. In: Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, UK.
Copley, Paul (2011) The importance of understanding context in television product placement. The Singapore Marketer, 2. pp. 34-37.
Copley, Paul (2011) The planned and unplanned communications - the problem with greenwashing. The Singapore Marketer, 4. pp. 40-43.
Copley, Paul (2008) A qualitative research approach to new ways of seeing marketing in SME's: implications for education, training and development. Doctoral thesis, Northumbria University.
Copley, Paul (2012) The skills level debate – the need to deliver higher order skills in the context of marketing in SMEs. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.
Copley, Paul, McLean, A. and Baker, J. (2012) A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.
D'Northwood, Gavin (2011) Voluntary environmental disclosure tactics in the airline industry: an exploratory application of media agenda-setting and legitimacy theoretical frameworks combining quantitative (content analysis) and qualitative (critical discourse analysis) methods. In: Northumbria Research Conference, 5-6 May 2011, Northumbria University, Newcastle-upon-Tyne.
Daryanto, Ahmad, Ruyter, Ko de, Wetzels, Martin and Patterson, P. G. (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5). pp. 604-616. ISSN 1552-7824
Dey, Bidit, Newman, D. R and Prendergast, Renee (2010) Ethnographic approach to user-centred evaluation of telecentres. International Journal of Innovation in the Digital Economy, 1 (3). pp. 22-39. ISSN 1947-8305
Djafarova, Elmira (2008) Why do advertisers use puns? A linguistic perspective. Journal of Advertising Research, 48 (2). pp. 267-275. ISSN 0021-8499
Djafarova, Elmira and Waring, Teresa (2009) Developing tourism advertisers: the linguistic challenges faced when writing copy. In: 10th International Conference on HRD Research and Practice across Europe, 10-12 June 2009, Northumbria University, Newcastle upon Tyne, UK.
Djafarova, Elmira and Waring, Teresa (2012) Language in tourism advertising: A pragmatic approach. Tourism Analysis, 17 (2). pp. 233-237. ISSN 1083-5423
Djafarova, Elmira and Waring, Teresa (2009) Language in tourism advertising: the contribution of figures of speech to the representation of tourism. In: 8th European Conference on Research Methodology for Business and Management Studies, 22-23 June 2009, Valletta, Malta.
El-Bassiouny, Noha, Adib, Hagar, Karem, Salma, Hadeer Hammad, Hadeer and Brunner, Christian (2011) Slaves of Consumerism: highlights of Egypt post 25 January 2011. In: Proceedings of the International Association for Business and Society. Proceedings of the Twenty-Second Annual Meeting, 22 . International Association for Business and Society (IABS), Charlottesville, Virginia, USA, pp. 22-31. ISBN 9780976326472
Esch, Franz-Rudolf and Brunner, Christian (2010) Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands. In: The 9th International Conference on Research in Advertising (ICORIA), 25-26 June 2010, Madrid, Spain.
Esch, Franz-Rudolf and Brunner, Christian (2010) Portfolio Advertising as an Instrument to Strengthen the Corporate Brand in a Complex Brand Architecture. European Advances in Consumer Research, 9 (1).
Esch, Franz-Rudolf and Brunner, Christian (2010) Portfolio advertising as an instrument to strengthen the corporate brand in a complex brand architecture. In: 2010 European Conference of the Association for Consumer Research , 30 June - 3 July 2010, Royal Holloway, University of London.
Esch, Franz-Rudolf, Brunner, Christian, Gawlowski, Dominika, Knörle, Christian and Krieger, Kai Harald (2010) Customer Tuchpoins marken- und kundenpezifisch mangen. Marketing Review St. Gallen , 27 (2). pp. 8-13. ISSN 1865-6544
Esch, Franz-Rudolf, Brunner, Christian, Gowlowski, Dominika and Goertz, S. (2010) Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken: eine empirische Untersuchung (Impact of Portfolio Advertising on the Attitude Toward the Corporate Brand and its Image: An Empirical Investigation). Transfer - Werbeforschung & Praxis, 2. pp. 6-30. ISSN 1436-798X
Esch, Franz-Rudolf, Brunner, Christian and Spomer, Olga (2012) Kapitalisierung von Marken: Starke Marken aufbauen und transferieren. Wirtschaftswissenschaftliches Studium (WiSt) - Zeitschrift für Studium und Forschung, 41 (2). pp. 56-63. ISSN 0340-1650
Esch, Franz-Rudolf, Brunner, Christian and von Einem, E. (2011) Ein Bild sagt mehr als tausend Worte: Die Macht der Bildkommunikation [A picture is worth a thousand words: The power of visual communication]. In: Multisensuale Markenkommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen. Gabler Verlag, Wiesbaden. ISBN 9783834924643
Filieri, Raffaele (2010) Best practices in marketing communications and citizen's recycling behavior. In: European week of waste reduction conference, 23 November 2010, Rome, Italy.
Filieri, Raffaele and Alguezaui, Salma (2011) From market-driving to market-driven: the Benetton Group Case Study. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Ljubljana, Slovenia.
Gay, Richard (2008) Marketing training in a downturn. B2B Magazine.
Grundy, David (2008) Grey market activity impairment of consumer perceived brand value and trust. Working Paper. Northumbria University, Newcastle upon Tyne, UK.
Hart, David (2010) Turning consumer frowns into smiles: the art of service recovery. Singapore Marketer, 3.
Hart, David and Coates, Nigel (2011) International student complaint behaviour: Understanding how East-Asian business and management students respond to dissatisfaction during their university experience. International Journal of Management Education, 9 (4). pp. 57-66. ISSN 1472-8117
Humphreys, David (2012) UK shipbuilding sales and marketing 1889-1914. Masters thesis, Northumbria University.
Josiassen, A. P., Pandit, Ameet and Karpen, I. (2008) Does product origin congruency moderate the country-of-origin - product evaluation relationship? In: Australian and New Zealand Marketing Academy (ANZMAC) , 1-3 December 2008, Sydney, Australia.
Kearney, Matthew (2011) An Exploration of Compulsive Buying Amongst Undergraduate Students. In: Academy of Marketing Conference 2011 Doctoral Colloquium, 5-7 July 2011, Liverpool.
Kearney, Matthew (2011) Marketing Communications: A Brand Narrative Approach. The Marketing Review, 11 (3). pp. 315-316. ISSN 1469-347X
Kearney, Matthew (2012) Ulster Bank: It seemed like a good idea at the time. In: Advertising: Strategy, Creativity & Media. Pearson, Harlow. ISBN 9780273760894
Kearney, Matthew, Bolan, Peter and Smyth, Ian (2012) The Successful Implementation of Social Media in Events. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.
Kearney, Matthew and Fitz, Frank (2012) There is Nothing as Practical as a Sound Theory: Challenging the Sustainability Concept. In: International Conference on Tourism and Events, 20-22 June 2012, Belfast.
Kearney, Matthew and Stevens, Lorna (2012) Compulsive buying: Literature review and suggestions for future research. The Marketing Review, 12 (3). pp. 233-251. ISSN 1469-347X
Khan, Hina (2009) Does a desire to gain social status effect consumers' purchasing decision more than products' country of origin? In: APMC 2009: 3rd Asia Pacific Management Conference, 9-11 December 2009, Kuching, Malaysia.
Khan, Hina (2009) Transition of the Pakistan economy: market scope, barriers and country of origin effects on consumers' choice of foreign products. In: Proceedings: International Conference on the Transformation of Socialist Economies. Beyond Transition: 1989 – 2009 , 16-17 June 2009, Liverpool Hope University.
Khan, Hina and Bamber, David (2008) Country of origin effects, brand image, and social status in an emerging market. Human Factors and Ergonomics in Manufacturing, 18 (5). pp. 580-588. ISSN 1090-8471
Khan, Hina, Bamber, David and Quazi, Ali (2012) Relevant or redundant: elite consumers' perception of foreign-made products in an emerging market. Journal of Marketing Management, 28 (9-10). pp. 1-27. ISSN 0267-257X
Khan, Hina, McLeay, Fraser and Bentham, Paul (2011) Sunday shopping forever? In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, Liverpool, UK. ISBN 9780956112234
Khan, Hina and Rodrigo, Padmali (2011) Seeking country of origin information as an indicator of social status to make egoistical purchase decisions. In: Academy of Marketing Science 40th Anniversary Conference, 24-27 May 2011, Florida, Miami, USA.
Khan, Hina and Rodrigo, Padmali (2011) To buy local or global? In: 9th Annual International Conference on Marketing, 4-7 July 2011, Athens, Greece.
Khan, Hina, Rodrigo, Padmali and Koku, Paul Sergius (2011) Serving global consumers with a local mind set: an investigation of customers’ perception of offshore call centres’ services. In: ICSB 2011 World Conference Proceedings. International council for small Business (ICSB), Stockholm, Sweden, pp. 1-30. ISBN 9780981902838
Lee, Kun-Chang, Sungwook , Chae and Li, Honglei (2011) 3D avatar seller's effect on online consumer's purchasing behavior: a trust transference perspective. In: International Conference on Information Systems 2011 (SIGHCI 2011), 4 December 2011, Shanghai, China.
Li, Honglei and Lai, Min Mei (2011) Demographic differences and internet banking acceptance. MIS Review, 16 (2). pp. 55-92. ISSN 1018-1393
Maguire, Joseph, Barnard, Sarah, Butler, Katie and Golding, Peter (2008) ‘Celebrate humanity’ or ‘consumers?’: a critical evaluation of a brand in motion. Social Identities, 14 (1). pp. 63-76. ISSN 1350-4630
Major, Bridget and McLeay, Fraser (2012) Manager’s and Consumer’s Perceptions of the UK ‘Grey’ Market International Package Holiday Experience. International Journal of Hospitality and Tourism, 1 (2). pp. 29-44. ISSN 2249-5037
McLeay, Fraser (2008) Feasibility of business expansion analysis: the tire depot. Technical Report. State of Montana, Montana, USA.
McLeay, Fraser (2009) Mountain Springs spas rebranding and expansion strategy. Technical Report. Mountain Springs Spas and Butte TIFFID Board, Montana, USA.
McLeay, Fraser and Andersen, Hans Christian (2010) The art of SME export marketing: a case study. The Marketing Review, 10 (3). pp. 239-258. ISSN 1469-347X
McLeay, Fraser and Major, Bridget (2009) Weddings Abroad: an exploration of trends, customer needs and marketing strategies. In: 3rd Advances in Tourism Marketing Conference, 6-9 September 2009, Bournemouth, UK.
McLeay, Fraser and Olunuga, O. (2010) Parents' perceptions on the influence that children's purchase requests and packaging have on Nigerian children's consumption of unhealthy food. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.
McLeay, Fraser and Pandit, Ameet (2010) Community IT Academy customer needs analysis and marketing research report. Technical Report. Community IT Academy (CITA), Newcastle-upon-Tyne.
McLeay, Fraser and Pandit, Ameet (2010) Community IT Academy strategic marketing plan. Technical Report. Community IT Academy (CITA), Newcastle-upon-Tyne.
McLeay, Fraser, Pandit, Ameet and Wesson, Dave (2010) Marketing,branding and information communication technology support needs for SMEs in the third sector. In: ISBE 2010 Conference Proceedings. Institute for Small Business and Entrepreneurship, London, UK. ISBN 9781900862219
McLeay, Fraser, Roberts, Joanne and Yoganathan, Vignesh (2012) Transferring social marketing knowledge through third sector CoPs. The Marketing Review, 12 (4). pp. 381-401. ISSN 1469-347X
McLeay, Fraser and Woodruffe-Burton, Helen (2011) Marketing Metrics: effective evaluation of marketing performance. The Singapore Marketer. pp. 38-42.
Moore, Geoff, Slack, Richard and Gibbon, Jane (2006) The mainstreaming of fair trade: a macromarketing perspective. Journal of Strategic Marketing, 14 (4). pp. 329-352. ISSN 0965-254X
Murray, Sharon Lee (2007) A dyadic trust perspective of key account relationship development in the UK mortgage industry. Doctoral thesis, Northumbria University.
Nagpal, Anish, Khare, Adwait, Chowdhury, Tilottama, Labrecque, Lauren I. and Pandit, Ameet (2011) The impact of the amount of available information on decision delay: The role of common features. Marketing Letters, 22 (4). pp. 405-421. ISSN 0923-0645
Ng, Lai Hong (2006) Service encounter behaviour (SEB) in higher education : a Malaysian perspective. Doctoral thesis, Northumbria University.
Nguyen, Thuyuyen, Sherif, Joseph S. and Newby, Michael (2007) Strategies for successful CRM implementation. Information Management & Computer Security, 15 (2). pp. 102-115. ISSN 0968-5227
Nguyen, Thuyuyen and Waring, Teresa (2013) The adoption of customer relationship management (CRM) technology in SMEs: an empirical study. Journal of Small Business and Enterprise Development. ISSN 1462-6004 (In Press)
Ogba, Ike and Johnson, Rebecca (2010) How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry. Young Consumers: Insight and Ideas for Responsible Marketers, 11 (1). pp. 77-89. ISSN 1747-3616
Ogba, Ike, Saul, Neil and Coates, Nigel (2012) Predicting students' attitudes towards advertising on a university Virtual Learning Environment (VLE). Active Learning in Higher Education, 13 (1). pp. 63-75. ISSN 1469-7874
Paladino, Angela and Pandit, Ameet (2011) Delaying the Green Choice: understanding consumption behavior of green products. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Faculty of Economics, Ljubljana, Slovenia.
Pandit, Ameet, Karpen, I. and Josiassen, A. P. (2009) New product preannouncements and consumer purchase postponement: the moderating role of product familiarity. In: 38th EMAC Annual Conference 2009, 26-29 May 2009, Nantes, France.
Pandit, Ameet and Paladino, Angela (2012) Competing on service and branding in the renewable electricity sector. Energy Policy, 45. pp. 378-388. ISSN 0301-4215
Pandit, Ameet and Yeoh, Ken (2011) Impact of investor psychological tendencies on purchase postponement: moderating effect of product involvement. In: EMAC 2011: 40th European Marketing Academy Conference, 24-27 May 2011, Faculty of Economics, Ljubljana, Slovenia.
Pearce, Alison and Holdsworth, Charles (2013) Non-price purchase motivations in counterfeit sporting goods in the UK: a bespoke model. Journal of Consumer Behaviour, n/a (n/a). n/a. ISSN 1472-0817 (Submitted)
Pitsaki, Irini (2011) Strategic Brand Management Tools in Publishing. The International Journal of Book, 8 (3). pp. 85-97. ISSN 1447-9516
Pitsaki, Irini (2008) Strategic Publishing Brands Management PART2. International Journal of the Book, 5 (3). pp. 105-114. ISSN 1447-9516
Pitsaki, Irini (2010) Understanding Design for Cultural Organizations Performance. Design Principles and Practices: An International Journal, 4 (3). pp. 397-406. ISSN 1833-1874
Polk, Andreas and Bilotkach, Volodymyr (2011) The assessment of market power of airports. In: ZEW Conference on Economic Methods in Competition Law Enforcement , 24-25 June 2011, Mannheim, Germany.
Rafiq, Mohammed, Lu, Xiaoming and Fulford, Heather (2011) Measuring Internet retail service quality using E-S-QUAL. Journal of Marketing Management, 28 (9-10). pp. 1-15. ISSN 0267-257X
Rezitis, A., Vlachos, Ilias and Matas, K. (2012) Agricultural marketing and price analysis. Paschalidis Medical Publications, Athens, Greece.
Stevens, Lorna, Kearney, Matthew and Maclaran, Pauline (2013) Uddering the other: Androcentrism, ecofeminism, and the dark side of anthropomorphic marketing. Journal of Marketing Management, 29 (1-2). pp. 158-174. ISSN 0267-257X
Wappling, Anders, Strugnell, Christopher and Farley, Heather (2010) Product bundling strategies in Swedish markets: Links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34 (1). pp. 19-27. ISSN 1470-6423
Wesson, Dave (2009) Suggestibility as an operant factor in advertising effects, cognitive defences and the issue of consumer sovereignty. Journal of Customer Behaviour, 8 (4). pp. 347-359. ISSN 1475-3928
Wognum, Nel, Veflen-Olson, N. and Vlachos, Ilias (2008) Marketing and organization for increased acceptance of regional products. In: Sustainable and Diversified Pork Chains: From Science to Practice, 27-28 October 2011, Palma de Mallorca, Mallorca.
Woodruffe-Burton, Helen (2011) How to survive going shopping. Colors Magazine (Benetton International), 81. pp. 104-106.
Woodruffe-Burton, Helen and Hashim, Haslinda (2010) Cross-cultural consumer research: a review and critique. In: Academy of Marketing Conference, 6-8 July 2010, Coventry, UK.
Woodruffe-Burton, Helen and Ireland, Katie (2012) Lived consumer bodies : narcissism, bodily discourse, and women's pursuit of the body beautiful. In: Gender,Culture, and Consumer Behavior. Routledge, London, pp. 195-221. ISBN 9781848729469
Woodruffe-Burton, Helen and Ireland, Katie (2008) Scrutinising the female body: narcissism, bodily discourse and women's pursuit of the body beautiful. In: 9th ACR Conference on Gender, Marketing, and Consumer Behavior, 16-19 June 2008, Boston, Massachusetts, USA.
Woodruffe-Burton, Helen and Wakenshaw, Susan (2011) Revisiting experiential values of shopping: consumers' self and identity. Marketing Intelligence & Planning, 29 (1). pp. 69-85. ISSN 0263-4503
Woodruffe-Burton, Helen and Wakenshaw, Susan (2010) The retailer as cultural intermediary and consumer/store relationships. In: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry, UK.
Yang, Hua (2009) An internal marketing study of service encounters between managers and caddies in the Chinese golf industry. Doctoral thesis, Northumbria University.
Yang, Hua and Coates, Nigel (2010) Internal marketing: service quality in leisure services. Marketing Intelligence & Planning, 28 (6). pp. 754-769. ISSN 0263-4503
Ziouziou, S. and Moehler, Robert (2010) Neue Vertriebsstrukturen sind gefordert: Distributionspolitik in der Bauwirtschaft. Baumarkt & Bauwirtschaft, 109 (9). pp. 40-42. ISSN 0341-2717
Zoe, Stanley and Ogba, Ike (2009) Internal marketing communication in service organisation. The Northumbria University Working Paper Series: Interdisciplinary studies in the built and virtual environment, 2. pp. 13-25. ISSN 1756-2473