Items where Subject is "N500 Marketing"

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Abarashi, Jamal and Edirisingha, Prabash (2022) My Dear Handbags: Materiality and Networked Constellations of Consumption Collections. European Journal of Marketing, 56 (7). pp. 1885-1906. ISSN 0309-0566

Abdelfattah, Triki (1998) Role orientations and family purchasing behaviour : modelling the relationships for time saving and effort-sparing durables. Doctoral thesis, University of Northumbria at Newcastle.

Abugarara, Sahar (2020) Factors influencing water-pipe tobacco smoking among Egyptian youth and the role of fear of negative evaluation. Doctoral thesis, Nothumbria University.

Akter, Shahriar, Hossain, Md Afnan, Lu, Qiang (Steven) and Shams, Riad (2021) Big data-driven strategic orientation in international marketing. International Marketing Review, 38 (5). pp. 927-947. ISSN 0265-1335

Al Halbusi, Hussam, Al-Sulaiti, Khalid, Abbas, Jaffar and Al-Sulaiti, Ibrahim (2022) Assessing Factors Influencing Technology Adoption for Online Purchasing Amid COVID-19 in Qatar: Moderating Role of Word of Mouth. Frontiers in Environmental Science, 10. p. 942527. ISSN 2296-665X

Algarni, Mohammad A., Ali, Murad, Leal-Rodríguez, Antonio L. and Albort-Morant, Gema (2023) The differential effects of potential and realized absorptive capacity on imitation and innovation strategies, and its impact on sustained competitive advantage. Journal of Business Research, 158. p. 113674. ISSN 0148-2963

Amasiatu, Chioma Vivian and Shah, Mahmood Hussain (2019) The management of first party fraud in e-tailing: a qualitative study. International Journal of Retail & Distribution Management, 47 (4). pp. 433-452. ISSN 0959-0552

Amir, Ahmad Fitri, Pennington-Gray, Lori, Barbe, Danielle and Hanafiah, Mohd Hafiz Mohd (2018) Exploring National Tourism Organizations’ (NTOs) Use of YouTube to Communicate Information on Destination Safety and Security. International Journal of Academic Research in Business and Social Sciences, 8 (16). pp. 247-266. ISSN 2222-6990

Anwar, Naveed and Daniel, Elizabeth (2016) Entrepreneurial marketing in online businesses: The case of ethnic minority entrepreneurs in the UK. Qualitative Market Research: An International Journal, 19 (3). pp. 310-338. ISSN 1352-2752

Apostolidis, Chrysostomos and McLeay, Fraser (2012) Dietary change – consumer preferences, marketing barriers and enablers, and the role of meat alternative choice(s) in achieving sustainable consumption. In: Academy of Marketing Conference 2012: Marketing: catching the technology wave, 2-5 July 2012, Southampton, UK.

Apostolidis, Chrysostomos and McLeay, Fraser (2013) Sustainable Meat Consumption: Understanding the Factors that Influence Consumer Stated Preferences for Mince and Meat Free Mince. In: Academy of Marketing Annual Conference 2013: Marketing Relevance, 8 - 11 July 2013, Cardiff.

Aslam, Muhammad Shakeel, Ali, Imran, Qammar, Ahmad, Kiwan, Lea and Dhir, Amandeep (2022) How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance. International Marketing Review, 39 (3). pp. 653-681. ISSN 0265-1335

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Batuev, Mikhail and Robinson, Leigh (2017) How skateboarding made it to the Olympics: an institutional perspective. International Journal of Sport Management and Marketing, 17 (4/5/6). pp. 381-402. ISSN 1475-8962

Bettany, Shona and Woodruffe-Burton, Helen (2009) Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research. Journal of Marketing Management, 25 (7-8). pp. 661-679. ISSN 0267-257X

Bhowmick, Sanjay (2015) Structurational explication of technology adoption In ICT4D: a throwback to Giddens. In: ICTs in Developing Countries: Research, Practices and Policy Implications. Palgrave Macmillan, Basingstoke, pp. 25-38. ISBN 9781137469496

Bian, Xuemei (2018) Do counterfeits only affect brands that are heavily counterfeited? New insights. The Brand Protection Professional, 3 (2). pp. 20-22.

Bian, Xuemei (2018) Does Emotional Brand Attachment Matter? In: ANZMAC 2018 - Australia and New Zealand Marketing Academy Conference, 30th November - 2nd December 2018, Adelaide, Australia.

Bian, Xuemei (2008) An examination of determinants of likelihood of consideration of counterfeit luxury branded products. In: Advances in Doctoral Research in Management. World Scientific, Singapore, pp. 77-102. ISBN 9789812778659

Bian, Xuemei and Foxall, Gordon (2013) Will normal‐sized female models in advertisements be viewed as positively as small‐sized models? European Journal of Marketing, 47 (3/4). pp. 485-505. ISSN 0309-0566

Bian, Xuemei and Haque, Sadia (2020) Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? Journal of Brand Management, 27 (4). pp. 438-451. ISSN 1350-231X

Bian, Xuemei, Haque, Sadia and Smith, Andrew (2015) Social power, product conspicuousness, and the demand for luxury brand counterfeit products. British Journal of Social Psychology, 54 (1). pp. 37-54. ISSN 0144-6665

Bian, Xuemei, Kitchen, Philip and Teresa Cuomo, Maria (2011) Advertising self-regulation: Clearance processes, effectiveness and future research agenda. The Marketing Review, 11 (4). pp. 393-414. ISSN 1469-347X

Bian, Xuemei and Moutinho, Luiz (2011) Counterfeits and branded products: effects of counterfeit ownership. Journal of Product & Brand Management, 20 (5). pp. 379-393. ISSN 1061-0421

Bian, Xuemei and Moutinho, Luiz (2009) An investigation of determinants of counterfeit purchase consideration. Journal of Business Research, 62 (3). pp. 368-378. ISSN 0148-2963

Bian, Xuemei and Moutinho, Luiz (2011) The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects. European Journal of Marketing, 45 (1/2). pp. 191-216. ISSN 0309-0566

Bian, Xuemei and Veloutsou, Cleopatra (2007) Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. Journal of Brand Management, 14 (3). pp. 211-222. ISSN 1350-231X

Bian, Xuemei and Veloutsou, Cleopatra (2017) Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China. In: Advances in Chinese Brand Management. Journal of Brand Management: Advanced Collections . Palgrave MacMillan, pp. 331-350. ISBN 978-1-352-00010-8

Bian, Xuemei and Wang, Kai-Yu (2015) Are size-zero female models always more effective than average-sized ones? European Journal of Marketing, 49 (7/8). pp. 1184-1206. ISSN 0309-0566

Bian, Xuemei, Yannopoulou, Natalia, Wang, Kai-Yu and Liu, Shu (2012) Why Are Consumers Fans of Counterfeit Branded Products? - Consumer Psychological Motivations in Counterfeit Consumptions. Advances in Consumer Research, 40. p. 1132. ISSN 0098-9258

Biddle, Paul and Moss, Oliver (2012) Helix Arts Market Research Project. Technical Report. Northumbria University, Newcastle upon Tyne.

Blakey, Paul and Chavan, Ravi (2011) Twenty20 cricket sport sponsorship management strategies: a comparison between India and the UK. International Journal of Sport Management and Marketing, 9 (1/2). pp. 94-115. ISSN 1475-8962

Boluk, Karla and Kearney, Matthew (2013) Encouraging sustainable consumption in tourism: the importance of green marketing and providing a wee nudge. In: Travel and Tourism Research Association (TTRA) European Chapter Conference, 17-19 April 2013, Dublin.

Bowman, Sarah (2019) Developing a liminality competency for promotional work: Using process philosophy to understand the traits necessary in an age of liquid professionalism. In: Complexity, hybridity, liminality: Challenges of researching contemporary promotional cultures workshop, 21st February 2020, LSE, London, UK. (Unpublished)

Bowman, Sarah (2019) Nonmarket marketers: A new way to look at public affairs practitioners. In: Academy of Marketing Conference 2019, 2nd - 4th July 2019, London, UK.

Bowman, Sarah (2016) Public Affairs practitioners – a case of mulitple identities and cultural hybridity. In: European Public Relations Education and Research Congress 2016, 29th September - 1st October 2016, Groningen, Netherlands.

Bowman, Sarah (2016) Public Relations and Communications. In: The Public Relations Handbook. Routledge, Oxford and New York, pp. 27-49. ISBN 9781138890954

Bowman, Sarah, Crookes, Adrian, Ihlen, Øyvind and Romenti, Stefania (2018) Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges. Advances in Public Relations and Communications Management, 3 . Emerald, Bingley. ISBN 9781787692923

Bowman, Sarah and Hendy, Jane (2019) A liquid profession: An ecological approach to the theory and knowledge that underpin the practice of public relations. Public Relations Inquiry, 8 (3). pp. 333-351. ISSN 2046-147X

Bradshaw, Craig, Dodds, Kirk, Crumbley, Julie, Sutherland, Matthew and Shaw, Alan (2019) Social Media in the SME Business to Business Environment and Toolkit. Technical Report. The Marketing Trust.

Brown, Abraham and Allison, Seamus (2021) Attitudinal and normative responses to advertising stimuli and vaping intentions. International Journal of Market Research, 63 (6). pp. 810-831. ISSN 1470-7853

Brown, Abraham and Allison, Seamus (2017) Marketing a healthier choice: exploring young people’s perception of e-cigarettes. In: Proceedings of the Academy of Marketing Conference 2017. Academy of Marketing, Helensburgh, pp. 1-6. ISBN 9781527212718

Brown, David (2017) Reconceptualising Internal Marketing: A Multistakeholder Perspective. Doctoral thesis, Northumbria University.

Brown, David, Charity, Ian and Robson, Andrew (2016) Multicultural HE student perspectives of factors in international marketing simulation efficacy. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Lal Dey, Bidit, Wappling, Anders and Woodruffe-Burton, Helen (2019) Internal Demarketing in the U.K. Civil Service since the 2007-2009 Financial Crisis. Strategic Change, 28 (5). pp. 355-368. ISSN 1086-1718

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2017) Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context. In: European Marketing Academy 46th Annual Conference, 23-26 May 2017, Groningen.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brown, David, Wappling, Anders and Woodruffe-Burton, Helen (2016) Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"? In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Brown, David, Wilson, Sharon and Mordue, Tom (2020) Using Hike-Along Ethnographies to Explore Women's Leisure Experiences of Munro Bagging. Leisure Studies, 39 (5). pp. 736-750. ISSN 0261-4367

Brown, David, Woodruffe-Burton, Helen and Wappling, Anders (2015) Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions. In: The 48th Academy of Marketing Conference, 7-9 July 2015, Limerick.

Brown, Jane, Apostolidis, Chrysostomos and Farquhar, Jillian (2021) Blaming me, blaming you! The pendulum of blame in payday lending. Marketing Theory, 21 (4). pp. 517-538. ISSN 1470-5931

Brown, Jane, Black, Kate, Woodruffe-Burton, Helen and Wappling, Anders (2016) Affording Christmas: The Festive Season as Identity Work. In: The 30th British Academy of Management Conference : Thriving in turbulent times, 6th - 8th September 2016, Newcastle upon Tyne.

Brown, Jane, Wappling, Anders and Woodruffe-Burton, Helen (2016) Pressures and Jolts: Consumer Credit Choices. In: The 49th Academy of Marketing Conference, 5th -7th July 2016, Newcastle upon Tyne.

Brunner, Christian (2010) Portfolio-Werbung als Technik des Impression Management: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken. Gabler research, Marken- und Produktmanagement . Gabler, Wiesbaden. ISBN 9783834960184

Brunner, Christian and Esch, Franz-Rudolf (2011) Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]. In: Innovative Markenführung und Markenimplementierung. Logos Verlag, Berlin, Germany. ISBN 978-3832524869

Brunner, Christian and Esch, Franz-Rudolf (2010) Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Impact of Corporate Brand on Product Brands via Portfolio Advertising: An Empirical Investigation Strengthening Corporate Brand and Product Brands in Complex Brand Architectures). Marketing, 3. pp. 144-161. ISSN 0344-1369

Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy. In: 10th International Conference on Research in Advertising (ICORIA), 24-25 June 2011, Berlin, Germany.

Brunner, Christian, Esch, Franz-Rudolf and Kinscher, Nadine (2011) Does corporate social responsibility protect companies from a crisis? - empirical findings. In: LCBR (The Lupcon Center for Business Research) European Marketing Conference 2011, 7-8 July, 2011, Frankfurt am Main, Germany.

Brunner, Christian, McLeay, Fraser, Shoefer, Klaus and Esch, Franz-Rudolf (2015) Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions. In: Australia New Zealand Academy of Management Conference, 2 - 5 December 2015, Queenstown.

Burton, Nicholas, Nyuur, Richard, Amankwah-Amoah, Joseph, Sarpong, David and O'Regan, Nicholas (2020) Product architecture and product market internationalization: A conceptualization and extension. Strategic Change, 29 (1). pp. 47-55. ISSN 1086-1718

Burton, Nicholas, Sarpong, David and O'Regan, Nicholas (2020) Architectural correspondence, architectural misting, and innovation: New perspectives. Strategic Change, 29 (1). pp. 5-11. ISSN 1086-1718

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Cassidy, Kim, Baron, Steve, Eades, Elain, Elliott, Dominic and Lu, Xiaoming (2010) How consumers learn to work for retailers. In: 18th International Colloquium in Relationship Marketing, 23-25 September 2010, University of Reading, UK.

Chadwick, Simon, Liu, Ran and Thwaites, Des (2014) Ambush Marketing and the Football World Cup. In: Managing the Football World Cup. Palgrave Macmillan, London, pp. 63-81. ISBN 978-1-349-47670-1

Chandrasapth, Koblarp, Yannopoulou, Natalia and Bian, Xuemei (2022) Good fortune and its influence on B2B relationships: The case of the Mae Manee money solution campaign in Thailand. Industrial Marketing Management, 101. pp. 223-237. ISSN 0019-8501

Chen, Ye and Lin, Zhibin (2018) Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism, 21 (1). pp. 41-57. ISSN 1368-3500

Cheung, Millissa and To, W. M. (2023) What influences people to click ‘like’ on posts of branded content? Journal of Strategic Marketing, 31 (6). pp. 1155-1177. ISSN 0965-254X

Chong, Josephine (2010) Evaluating the impact of Arnould and Wallendorf's (1994) market-oriented ethnography. Journal of Business Research, 63 (12). pp. 1295-1300. ISSN 0148-2963

Coates, Nigel and Cottam, Ed (2019) The Digitally Enabled Business Clinic: Final Report. Project Report. Northumbria University, Newcastle upon Tyne.

Coates, Nigel and Willans, John (1993) The role of marketing for GDPs (general dentist practitioners). Health Services Management Research, 89 (10). pp. 13-15. ISSN 0951-4848

Collister, Simon and Bowman, Sarah (2018) Visual Public Relations: Strategic Communication Beyond Text. New Directions in PR and Communications Research . Routledge, Oxford and New York. ISBN 9781138064669

Copley, Paul (2000) The Arab Management Paradigm - some observations; some marketing realities. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (1996) Beating the 'Catch 22' - how students helped themselves by helping the development of marketing communications for a small North East-based firm. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1996) Blurred egdes: Art as advertising, advertising as art. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (1997) Bob Elton or Ben Monkhouse? The alternative that really isn't - who or what will be the Denis Leary of marketing to illuminate those parts that others would like to? In: Proceedings of the Marketing Illuminations Spectacular Conference, September 1997, University of Ulster.

Copley, Paul (2000) 'Brand Spirit' - consumer perceptions of the commercial/charity alliance. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (1999) Brand building the sponsorship way. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (1998) Can a systems thinking approach enhance understanding of the marketing communications process? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (2000) Changes in small firms' marketing education and training needs and marketing practice toward and beyond 2000. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2003) Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs. In: Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface, January 2003, University of Gloucestershire.

Copley, Paul (2002) Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory. In: Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface, 2002, Oxford Brookes University Business School.

Copley, Paul (1998) Does strategic fit have a key role to play in the marketing communications practice of UK charities? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul (2015) For the love of AIDA – developing the Hierarchy of Effects model in SME social media marketing strategy. In: Institute Small Business and Entrepreneurship (ISBE) Conference 2015, 11th - 12th November 2015, Glasgow, UK.

Copley, Paul (2012) Global Sponsorships: Why Sports? The Singapore Marketer. pp. 28-31.

Copley, Paul (2012) How the marketing communications industry views change, intensity and engagement. The Singapore Marketer, 1. pp. 24-27.

Copley, Paul (2009) Identity construction through marketing discourse in SMEs. In: 32nd Institute for Small Business and Entrepreneurship Conference (ISBE 2009) - Celebrating 3 decades of excellence in education, research and practice: at the cutting edge of international entrepreneurship, 3-6 November 2009, Novas Contemporary Urban Centre, Liverpool.

Copley, Paul (1999) Implications of a fourth paradigm of Arab management style and practice for corporate and marketing communications in Middle Eastern business. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (2011) Integrated Marketing Communications (IMC) is not just for the big boys - part of the future of IMC lies in the SME marketing strategy. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

Copley, Paul (2006) International advertising: themes and perspectives. Pearson Custom Publishing, Harlow. ISBN 9781846580437

Copley, Paul (2014) Marketing Communications Management: Analysis, Planning, Implementation [2nd ed.]. SAGE, London. ISBN 9780857027870

Copley, Paul (2004) Marketing Communications Management: Concepts and Theories, Cases and Practices. Routledge, London. ISBN 978-0750652940

Copley, Paul (2008) Marketing and ETD in SMEs: seeing through a Discourse Analysis Lens. In: 31st Institute for Small Business and Entrepreneurship Conference (ISBE 2008), 5-7 November 2008, Belfast.

Copley, Paul (2011) Marketing learning and development in SMEs - support for experiential and critical learning styles. In: 34th Institute for Small Business and Entrepreneurship Conference (ISBE 2011) - Sustainable Futures: Enterprising Landscapes and Communities, 9-10 November 2011, The Octagon, Sheffield.

Copley, Paul (1986) Marketing through research, an extension programme - can the experience be transferred? In: Proceedings of the 9th National Small Firms Policy and Research Conference, November 1986, Gleneagles.

Copley, Paul (2013) Off-line, face-to-face networking as a key marketing tool – how SME managers can learn to be competent at networking. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul (2001) SME Business to Business Marketing - Some Empirical Evidence. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (1999) Street walking with the Saatchis? Symbiosis through sponsorship in strategic alliances - a conceptual model from the Humanitarian Cause-Related Marketing Field. In: Proceedings of the Academy of Marketing Conference, July 1999, University of Stirling.

Copley, Paul (2010) Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs. In: Proceedings of the Academy of Marketing Conference, 6-8 July 2010, Coventry University.

Copley, Paul (1996) Towards a research methodology in the pursuit of semiotic solutions to marketing communications problems. In: Proceedings of the Doctoral Colloquium of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul (2005) Understanding new 'ways of seeing' Business to Business marketing in product-led SMEs - some preliminary findings from a critical discourse analysis. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

Copley, Paul (2009) Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs. In: Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, UK.

Copley, Paul (2001) What has a Semiotic Approach to Offer Arts Tourism Marketers? Some Theatrical Perspectives. In: Proceedings of the Academy of Marketing Conference, 2001, Cardiff University.

Copley, Paul (2002) What will be the Effect on Education, Training and Development of Entrepreneurs and SMEs of a New Marketing Paradigm that is Required for a Form of Competitive Advantage. In: 25th ISBA national small firms policy and research conference; Competing perspectives of small business and entrepreneurship, November 2002, University of Brighton.

Copley, Paul (2000) The brand/sponsorship relationship - some empirical consumer preference evidence. In: Proceedings of the Academy of Marketing Conference, July 2000, University of Derby.

Copley, Paul (2011) The importance of understanding context in television product placement. The Singapore Marketer, 2. pp. 34-37.

Copley, Paul (2013) The need to deliver higher order skills in the context of marketing in SMEs. Industry and Higher Education, 27 (6). pp. 465-476. ISSN 0950-4222

Copley, Paul (2011) The planned and unplanned communications - the problem with greenwashing. The Singapore Marketer, 4. pp. 40-43.

Copley, Paul (2008) A qualitative research approach to new ways of seeing marketing in SME's: implications for education, training and development. Doctoral thesis, Northumbria University.

Copley, Paul (2012) The skills level debate – the need to deliver higher order skills in the context of marketing in SMEs. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul (2014) The use of Corporate Social Responsibility (CSR) within Strategic Alliances as a Tool to Enhance SME Relational Marketing. In: ISBE 2014 (37th Institute for Small Business & Entrepreneurship Conference), 4th-6th November 2014, Manchester, UK.

Copley, Paul and Belhout, L. (1997) Message strategies for promoting humanitarian causes in the United Kingdom. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul and Gay, Richard (2005) Interactive communications in marketing. Pearson Custom Publishing, Harlow. ISBN 9781844795123

Copley, Paul, Gilmore, Audrey, Enright, Michael, Deacon, Jonathan, McAuley, Andrew and Carson, David (2002) Contextual Marketing: Commonalities and Personalities. In: The American Marketing Association Symposium on the Marketing/Entrepreneurship Interface, August 2002, San Diego.

Copley, Paul and Hudson, J. (1998) Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship? In: Proceedings of the Academy of Marketing Conference, July 1998, Sheffield Hallam University.

Copley, Paul, McLean, A. and Baker, J. (2012) A CSR-driven strategic alliance case study of the launch of the small business children’s clothing brand Baggers and Tyne Gateway, a local North East England children’s charity. In: 35th Institute for Small Business and Entrepreneurship Conference (ISBE 2012), 7-8 November 2012, Dublin.

Copley, Paul, McLean, A. and Siddle, A. (2013) The importance of social media to SME marketing – how it was used at the Baggers Original childrenswear brand. In: ISBE 2013 Conference - Enterprising Matters, 12 - 13 November 2013, Cardiff, UK.

Copley, Paul and Robson, Ian (1996) Arts marketing and the modernist paradox. In: Proceedings of the Marketing Education Group Conference, July 1996, University of Strathclyde.

Copley, Paul and Robson, Ian (2001) Practitioner Perspectives on Arts Tourism Marketing. Journal of Travel and Tourism Marketing, 10 (2-3). pp. 23-46. ISSN 1054-8408

Copley, Paul and Robson, Ian (1997) Practitioner perspectives on arts tourism marketing. In: Proceedings of the Marketing Education Group/ Academy of Marketing Conference, July 1997, Manchester Metropolitan University.

Copley, Paul and Robson, Ian (1996) Tourism, arts marketing and the modernist paradox. In: Proceedings of the 1st International Conference on Tourism and Culture, September 1996, University of Northumbria.

Copley, Paul and Smith, Phil (2005) Second hand Rose or affluent Alice. In: Marketing: Building Business, Shaping Society, 2005, Dublin.

Crabtree, Ruth and Zhang, James Jianhui (2022) Challenges and Opportunities of Contemporary Sport Marketing: Strategic Perspectives. In: Sport Marketing in a Global Environment: Strategic Perspectives. World Association of Sport Management . Routledge, Abingdon on Thames. ISBN 9781032217949

Cui, Charles, Mrad, Mona and Hogg, Margaret (2018) Brand addiction: Exploring the concept and its definition through an experiential lens. Journal of Business Research, 87. pp. 118-127. ISSN 0148-2963

Czapkiewicz, Anna, Zaremba, Adam and Szczygielski, Kuba (2019) Predicting the performance of equity anomalies in frontier emerging markets: a Markov switching model approach. Economic Research-Ekonomska Istraživanja, 32 (1). pp. 3083-3099. ISSN 1331-677X

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D'Northwood, Gavin (2011) Voluntary environmental disclosure tactics in the airline industry: an exploratory application of media agenda-setting and legitimacy theoretical frameworks combining quantitative (content analysis) and qualitative (critical discourse analysis) methods. In: Northumbria Research Conference, 5-6 May 2011, Northumbria University, Newcastle-upon-Tyne.

Dadwal, Sumesh (2017) Service Sector and Antecedents of Marketing Strategies for Emerging Markets. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, pp. 1-31. ISBN 9781522522065

Daly, Siobhan, Slack, Richard, Brandon, Toby and Biddle, Paul (2020) Pathways through Trusteeship: Responding to the Trustee Recruitment Crisis. International Journal of Nonprofit and Voluntary Sector Marketing, 25 (2). e1651. ISSN 1465-4520

Dancer, Hannah, Filieri, Raffaele and Grundy, David (2014) eWOM in online customer support communities: Key variables in information quality and source credibility. Journal of Direct, Data and Digital Marketing Practice (15). pp. 290-305. ISSN 1746-0166

Dang, Junhua, Barker, Paul, Baumert, Anna, Bentvelzen, Margriet, Berkman, Elliot, Buchholz, Nita, Buczny, Jacek, Chen, Zhansheng, De Cristofaro, Valeria, de Vries, Lianne, Dewitte, Siegfried, Giacomantonio, Mauro, Gong, Ran, Homan, Maaike, Imhoff, Roland, Ismail, Ismaharif, Jia, Lile, Kubiak, Thomas, Lange, Florian, Li, Dan-yang, Livingston, Jordan, Ludwig, Rita, Panno, Angelo, Pearman, Joshua, Rassi, Niklas, Schiöth, Helgi B., Schmitt, Manfred, Sevincer, A. Timur, Shi, Jiaxin, Stamos, Angelos, Tan, Yia Chin, Wenzel, Mario, Zerhouni, Oulmann, Zhang, Li-wei, Zhang, Yi-jia and Zinkernagel, Axel (2020) A Multilab Replication of the Ego Depletion Effect. Social Psychological and Personality Science. p. 194855061988770. ISSN 1948-5506

Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin and Patterson, Paul (2010) Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting. Journal of the Academy of Marketing Science, 38 (5). pp. 604-616. ISSN 1552-7824

Datson, Peter, Ozuem, Wilson, Howell, Kerry and Lancaster, Geoff (2021) Beyond the game: perceptions and practices of sports sponsorship in German SMEs. Qualitative Market Research: An International Journal, 24 (5). pp. 632-652. ISSN 1352-2752

Dawson, Patrick (2020) Establishing a high tech company in a global competitive market: A sociomaterial process perspective. Industrial Marketing Management, 86. pp. 233-243. ISSN 0019-8501

Demirbas, Dilek, Holleville, Laura and Bennett, David (2018) Evaluation and Comparison of Lean Manufacturing Practices in Britain and France: A Case Study of a Printing Solutions Organisation. Journal of Economy Culture and Society, 57. pp. 93-150. ISSN 2602-2656

Derbyshire, Simon Anthony (2018) The Use of Western B2B Relationship Marketing in the Kingdom of Saudi Arabia. Doctoral thesis, Northumbria University.

Dey, Bidit, Binsardi, Ben, Prendergast, Renee and Saren, Mike (2013) A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. International Marketing Review, 30 (4). pp. 297-322. ISSN 0265-1335

Dey, Bidit, Newman, David and Prendergast, Renee (2010) Ethnographic approach to user-centred evaluation of telecentres. International Journal of Innovation in the Digital Economy, 1 (3). pp. 22-39. ISSN 1947-8305

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