Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs

Copley, Paul (2003) Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs. In: Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface, January 2003, University of Gloucestershire.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 19 Dec 2013 12:22
Last Modified: 10 Aug 2015 11:11
URI: http://nrl.northumbria.ac.uk/id/eprint/14860

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