Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis

Wappling, Anders, Farley, Heather, Armstrong, Gillian and Slater, Paul (2014) Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis. In: 47th Academy of Marketing Conference, 7-11 July, 2014, Bournemouth.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Anders Wappling
Date Deposited: 07 Nov 2014 15:18
Last Modified: 10 Aug 2015 10:54
URI: http://nrl.northumbria.ac.uk/id/eprint/18011

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