Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model

Wappling, Anders, Farley, Heather, Schoefer, Klaus, Armstrong, Gillian and Slater, Paul (2013) Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model. In: 12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing, 6 September 2013, Edinburgh.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Anders Wappling
Date Deposited: 10 Nov 2014 10:27
Last Modified: 10 Aug 2015 10:56
URI: http://nrl.northumbria.ac.uk/id/eprint/18012

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