Consumer evaluations of multi-product food bundles: Development of a theory-driven model

Wappling, Anders, Farley, Heather, Armstrong, Gillian, Slater, Paul and Schoefer, Klaus (2013) Consumer evaluations of multi-product food bundles: Development of a theory-driven model. In: 20th European Institute of Retailing and Services Studies (EIRASS) Conference, 7-10 July 2013, Philadelphia.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Anders Wappling
Date Deposited: 10 Nov 2014 09:50
Last Modified: 10 Aug 2015 10:58
URI: http://nrl.northumbria.ac.uk/id/eprint/18013

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