Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness

Chen, Ye and Lin, Zhibin (2015) Fashionability vis-à-vis rationality: investigating factors driving users’ e-tourism website stickiness. Current Issues in Tourism. ISSN 1368-3500 (In Press)

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Official URL: http://dx.doi.org/10.1080/13683500.2015.1055714

Abstract

Understanding what drive users’ website stickiness is of strategic importance for e-tourism managers. This study examines the role of a neglected construct ‘perceived fashionability’ in forming users’ e-tourism website stickiness in comparison with four commonly studied rational factors: system quality, information quality, security and e-shopping value. Drawing upon dual-system theories and social influence theories, a conceptual model with hypotheses was developed and tested. A sample of 376 e-tourism website users in China participated in this study. The results indicate that perceived fashionability has a positive impact on user's stickiness to the website, and perceived fashionability also performs a mediating role between website security and stickiness. This study contributes to theory by explaining that website stickiness is not entirely driven by rationality but also perceived fashionability. Managerial implications for e-tourism strategies are provided.

Item Type: Article
Uncontrolled Keywords: perceived fashionability, website stickiness, dual-system theories, e-tourism, Internet, China
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Zhibin Lin
Date Deposited: 21 Oct 2015 08:52
Last Modified: 16 Nov 2016 13:46
URI: http://nrl.northumbria.ac.uk/id/eprint/24071

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