From many to one: can a public sector organisation develop one brand from many core values?

Yoganathan, Vignesh and McLeay, Fraser (2015) From many to one: can a public sector organisation develop one brand from many core values? In: Academy of Marketing's 10th Global Brand Conference, 27th - 29th April 2015, Turku, Finland.

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Official URL: http://www.utu.fi/en/units/tse/sites/10thglobalbra...
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Vignesh Yoganathan
Date Deposited: 13 Jan 2016 09:41
Last Modified: 13 Jan 2016 09:41
URI: http://nrl.northumbria.ac.uk/id/eprint/25397

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