Exploring the role of marketing communications in encouraging ethical consumption

Osburg, Victoria-Sophie, Conroy, Denise, Strack, Mischa and Yoganathan, Vignesh (2016) Exploring the role of marketing communications in encouraging ethical consumption. In: British Academy of Management Special Interest Group on Retail and Marketing: Sustainability and Ethical Consumption, 28 April 2016, Guildford.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Vignesh Yoganathan
Date Deposited: 19 Jan 2017 13:40
Last Modified: 05 Sep 2017 09:56
URI: http://nrl.northumbria.ac.uk/id/eprint/29216

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