Promotional Strategies and New Service Opportunities in Emerging Economies

Nadda, Vipin, Dadwal, Sumesh and Rahimi, Roya (2017) Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey. ISBN 9781522522065

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Official URL: http://dx.doi.org/10.4018/978-1-5225-2206-5

Abstract

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency.

Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Item Type: Book
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
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Depositing User: Becky Skoyles
Date Deposited: 26 Apr 2017 13:37
Last Modified: 26 Apr 2017 13:37
URI: http://nrl.northumbria.ac.uk/id/eprint/30626

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