Occupational image, organisational image and identity in dirty work: Intersections of organisational efforts and media accounts

Grandy, Gina and Mavin, Sharon (2011) Occupational image, organisational image and identity in dirty work: Intersections of organisational efforts and media accounts. Organization, 19 (6). pp. 765-786. ISSN 1350-5084

[img]
Preview
PDF (Pre-print article)
Org-09-0180_July_25_2011_submitted_manuscript.pdf - Submitted Version

Download (332kB) | Preview
Official URL: http://dx.doi.org/10.1177/1350508411422582

Abstract

This article proposes that media representations of an occupational category may intersect with organizations’ efforts to construct a positive organizational identity and image. We fuse three streams of literature namely, organizational identity and image, media and the social construction of reality, and dirty work to extend extant literature on organizational identity and image. Attention is drawn to occupational image as the position of an occupational category in society. We contend that occupational image is likely to influence the decisions and actions taken by organizations and its members, in particular when the occupation is central to the organization’s mission. Occupational image is partly informed by the media. We analyse one year of media coverage of a dirty work occupation, specifically exotic dancing, and identify various ways in which the media portrays the exotic dancing occupation and the organizations providing these services. We focus upon two of these categories, namely Public (dis) Order and Art and Entertainment. We also draw upon a variety of data from one organization, For Your Eyes Only, to explore how organizational efforts to construct a positive organizational identity (based upon professionalism and legitimacy) and image (based upon fantasy, exclusivity and high quality service) intersect these media representations.

Item Type: Article
Uncontrolled Keywords: exotic dancers, organizational identity, organizational image, sex work
Subjects: L900 Others in Social studies
N600 Human Resource Management
P300 Media studies
Department: Faculties > Business and Law > Newcastle Business School > Corporate and Executive Development
Depositing User: Ay Okpokam
Date Deposited: 20 Dec 2011 09:44
Last Modified: 08 May 2017 20:07
URI: http://nrl.northumbria.ac.uk/id/eprint/4316

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence