The role of internal marketing in implementing service excellence in SMEs

Khan, Hina (2011) The role of internal marketing in implementing service excellence in SMEs. In: Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge, London, pp. 254-272. ISBN 978-0415573764

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Official URL: http://www.tandfebooks.com/isbn/9780203838648
Item Type: Book Section
Additional Information: ebook publication December 2010.
Uncontrolled Keywords: new business enterprises, small business-management, entrepreneurship, marketing management
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: EPrints Services
Date Deposited: 04 Mar 2011 10:20
Last Modified: 10 Nov 2016 12:02
URI: http://nrl.northumbria.ac.uk/id/eprint/447

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