Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Impact of Corporate Brand on Product Brands via Portfolio Advertising: An Empirical Investigation Strengthening Corporate Brand and Product Brands in Complex Brand Architectures)

Brunner, Christian and Esch, Franz-Rudolf (2010) Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung: Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen (Impact of Corporate Brand on Product Brands via Portfolio Advertising: An Empirical Investigation Strengthening Corporate Brand and Product Brands in Complex Brand Architectures). Marketing, 3. pp. 144-161. ISSN 0344-1369

Full text not available from this repository. (Request a copy)
Item Type: Article
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 14 May 2012 15:32
Last Modified: 10 Aug 2015 11:04
URI: http://nrl.northumbria.ac.uk/id/eprint/7047

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence