Language in tourism advertising: A pragmatic approach

Djafarova, Elmira and Waring, Teresa (2012) Language in tourism advertising: A pragmatic approach. Tourism Analysis, 17 (2). pp. 233-237. ISSN 1083-5423

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Official URL: http://dx.doi.org/10.3727/108354212X13388995267986

Abstract

Much of the existing research on tourism advertising has focused on visual semiotics rather than verbal language. This research note discusses the methodological approach that was taken to investigate language use in British tourism print advertising. Pragmatics, a branch of linguistics, was utilized to support the content analysis of figures of speech. This methodological approach is the first serious attempt to explore the language use in tourism advertising. The approach taken provides rich insight into the interpretation of figures of speech and demonstrates how language contributes to the communication of tourism images. The major contribution of this research lies in the detailed textual analysis of figures of speech. This analysis is based on pragmatic approach, relevance theory, which enhances the interpretation of tourism images.

Item Type: Article
Uncontrolled Keywords: content analysis, pragmatics, relevance theory, tourism advertising
Subjects: N500 Marketing
N800 Tourism, Transport and Travel
P300 Media studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Helen Pattison
Date Deposited: 16 May 2012 09:37
Last Modified: 10 Aug 2015 10:59
URI: http://nrl.northumbria.ac.uk/id/eprint/7136

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