Customer Tuchpoins marken- und kundenpezifisch mangen

Esch, Franz-Rudolf, Brunner, Christian, Gawlowski, Dominika, Knörle, Christian and Krieger, Kai Harald (2010) Customer Tuchpoins marken- und kundenpezifisch mangen. Marketing Review St. Gallen, 27 (2). pp. 8-13. ISSN 1865-6544

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Official URL: http://dx.doi.org/10.1007/s11621-010-0039-0
Item Type: Article
Additional Information: [Customer touch points to manage brand and custom]
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 23 Aug 2012 15:23
Last Modified: 10 Aug 2015 11:04
URI: http://nrl.northumbria.ac.uk/id/eprint/8459

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