The importance of understanding context in television product placement

Copley, Paul (2011) The importance of understanding context in television product placement. The Singapore Marketer, 2. pp. 34-37.

Full text not available from this repository. (Request a copy)
Item Type: Article
Additional Information: April-June 2011 issue.
Subjects: N100 Business studies
N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Related URLs:
Depositing User: Ay Okpokam
Date Deposited: 28 Sep 2012 14:47
Last Modified: 10 Aug 2015 11:01
URI: http://nrl.northumbria.ac.uk/id/eprint/9261

Actions (login required)

View Item View Item

Downloads

Downloads per month over past year

View more statistics


Policies: NRL Policies | NRL University Deposit Policy | NRL Deposit Licence