New product preannouncements and consumer purchase postponement: the moderating role of product familiarity

Pandit, Ameet, Karpen, I. and Josiassen, A. P. (2009) New product preannouncements and consumer purchase postponement: the moderating role of product familiarity. In: 38th EMAC Annual Conference 2009, 26-29 May 2009, Nantes, France.

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Official URL: http://www.emac-online.org/r/default.asp?iId=IIFKL
Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
N900 Others in Business and Administrative studies
Department: Faculties > Business and Law > Newcastle Business School > Business and Management
Depositing User: Helen Pattison
Date Deposited: 01 Oct 2012 11:26
Last Modified: 10 Aug 2015 11:06
URI: http://nrl.northumbria.ac.uk/id/eprint/9276

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