Yoganathan, Vignesh and McLeay, Fraser (2015) From many to one: can a public sector organisation develop one brand from many core values? In: Academy of Marketing's 10th Global Brand Conference, 27th - 29th April 2015, Turku, Finland.
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Official URL: http://www.utu.fi/en/units/tse/sites/10thglobalbra...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Vignesh Yoganathan |
| Date Deposited: | 13 Jan 2016 09:41 |
| Last Modified: | 19 Nov 2019 09:50 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/25397 |
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