Tourist post-visit attitude towards products associated with the destination country

Xu, Yongfei, Jin, Wei and Lin, Zhibin (2018) Tourist post-visit attitude towards products associated with the destination country. Journal of Destination Marketing & Management, 8. pp. 179-184. ISSN 2212-571X

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Post-visit attitude towards products or brands associated with destination countries is an important outcome variable overlooked in the tourism literature. Drawing upon associative network theory of memory, this study aims to contribute to the extant literature by testing tourist post-visit attitude as an outcome variable of tourism experience, in addition to destination loyalty. A conceptual model was developed and tested through a survey of Chinese tourists who have recently visited Britain. Results suggest that both tourist satisfaction of destination attributes and overall satisfaction influence post-visit product attitude. Tourism researchers could thus adopt a wider perspective to explore the influence of international tourist experiences by conceptualizing the destination country as a destination for tourism, investment, education and immigration, as well as a political partner. This paper concludes with a discussion of destination managerial and policy implications.

Item Type: Article
Uncontrolled Keywords: associative network theory, product attitude, tourism experience, destination loyalty, China
Subjects: N500 Marketing
N800 Tourism, Transport and Travel
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Ay Okpokam
Date Deposited: 10 Apr 2017 15:12
Last Modified: 31 Jul 2021 21:49

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