Bulur, H. Gonca and Gonul, Sinan (2020) A quantitative investigation of students’ attitudes towards electronic book technology. Journal of Librarianship and Information Science, 52 (3). pp. 916-930. ISSN 0961-0006
|
Text
Revised_Full_Article.pdf - Accepted Version Download (788kB) | Preview |
Abstract
The purpose of this study is to analyze the factors that have an impact on technology adoption for e-books utilizing the Analytic Hierarchy Process (AHP) and Multiple Regression Analysis methods. Findings indicate that perceived usefulness and ease of use are the most significant determinants in using e-books. Of key significance is that AHP results show that consumers make pairwise comparisons, adding environmental concerns to the selection process. Recognizing the importance of all these factors is valuable to e-book developers and marketers in presenting products that meet all consumer choice criteria. AHP provides researchers with a more thorough decision making analysis.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Electronic Books (e-books), Decision Analysis, Technology Acceptance Model (TAM), Analytic Hierarchy Process (AHP), Multiple Regression Analysis |
| Subjects: | N900 Others in Business and Administrative studies |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Elena Carlaw |
| Date Deposited: | 16 Oct 2019 14:16 |
| Last Modified: | 29 Jun 2022 10:45 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/41126 |
Actions (login required)
 |
View Item |
Downloads
Downloads per month over past year
