Managerial Perceptions of Firms’ Corporate Sustainability Strategies: Insights from Croatia

Nyuur, Richard, Brečić, Ružica and Murphy, Patrick (2019) Managerial Perceptions of Firms’ Corporate Sustainability Strategies: Insights from Croatia. Sustainability, 12 (1). p. 251. ISSN 2071-1050

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Official URL: https://doi.org/10.3390/su12010251

Abstract

Although corporate social responsibility (CSR) has gained increasing academic attention, we lack a solid understanding of how managerial perceptions underpin firms’ sustainability practices. This study interprets and sheds light on managers’ perceptions of sustainability activities under various stakeholder domains in Croatia through a multi-theoretical approach. Using 21 semi-structured interviews with managers, the study reveals that sustainability activities in the research context tend to focus more on environmental issues and customer service, as well as employees and supplier domains. The study further establishes three distinct levels of sustainability commitments by firms. These stages include sustainability as a minimal response, corporate culture-driven, and committed response. These findings, as a whole, are insightful and enable us to advance research on sustainability by elucidating how managerial perceptions underpin firms’ strategic sustainability activities. The contributions to theory and practice are also discussed.

Item Type: Article
Uncontrolled Keywords: sustainability; corporate responsibility; managerial perceptions; Eastern Europe; Croatia; stakeholder domains
Subjects: N200 Management studies
N600 Human Resource Management
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Elena Carlaw
Date Deposited: 02 Jan 2020 11:13
Last Modified: 02 Jan 2020 11:15
URI: http://nrl.northumbria.ac.uk/id/eprint/41781

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