Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs

Copley, Paul (2009) Using a Discourse Analysis lens to interpret perceptions of marketing in SMEs. In: Academy of Marketing Annual Conference 2009, 7-9 July 2009, Leeds Metropolitan University, UK.

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Item Type: Conference or Workshop Item (Paper)
Subjects: N500 Marketing
Department: Faculties > Business and Law > Newcastle Business School
Depositing User: Helen Pattison
Date Deposited: 22 Aug 2012 09:45
Last Modified: 19 Nov 2019 09:53
URI: http://nrl.northumbria.ac.uk/id/eprint/8425

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