Browse by Northumbria Author

Lichy, Jessica, Major, Bridget and McLeay, Fraser (2017) Beyond Brand and Online Communities: Motivations and the Co-Created Ski Chalet Community Experience. In: BAM 2017 - British Academy of Management Annual Conference, 5-7 September 2017, Warwick.

Kachour, Maher, Lichy, Jessica and McLeay, Fraser (2017) The role of childhood memories in evoking brand loyalty: Gen Y and breakfast cereal. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.

Major, Bridget, McLeay, Fraser and Lichy, Jessica (2016) The Culture of the Package Holiday Experience for Seniors. In: 5th International Studies in Management and Organisations (ISMO) Conference, 15-16 December 2016, Hammamet.

Asaad, Faisal, Lichy, Jessica and McLeay, Fraser (2016) Understanding study destination choices among international students. In: British Academy of Management Conference: Thriving in Turbulent Times (BAM 2016), 4th - 8th September 2016, Newcastle upon Tyne.

Pearce, Alison and Lichy, Jessica (2016) Retro-marketing to Generation Y: Selling Study Abroad to Students. In: Academy of Marketing Annual Conference 2016: Radical Marketing, 4th-7th July 2016, Northumbria University.

Lichy, Jessica, McLeay, Fraser and Crumbley, Julie (2016) Transforming Stakeholder Engagement: Impact of social media on co-creating brand communities within higher education. In: 1st International Conference, Creative Digital Economy, 6th - 7th May 2016, Hammamet.