Kachour, Maher, Lichy, Jessica and McLeay, Fraser (2017) The role of childhood memories in evoking brand loyalty: Gen Y and breakfast cereal. In: Academy of Marketing Conference 2017: Freedom Through Marketing: Looking Back, Going Forward, 3-6 July 2017, Hull.
Full text not available from this repository. (Request a copy)| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Becky Skoyles |
| Date Deposited: | 18 Sep 2017 10:58 |
| Last Modified: | 19 Nov 2019 09:47 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/31838 |
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