Items where Author is "Dadwal, Sumesh"
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Nadda, Vipin, Dadwal, Sumesh and Rahimi, Roya (2017) Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey. ISBN 9781522522065
Dadwal, Sumesh (2017) Service Sector and Antecedents of Marketing Strategies for Emerging Markets. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, pp. 1-31. ISBN 9781522522065