Items where Author is "Dadwal, Sumesh"
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Book Section
Dadwal, Sumesh (2017) Service Sector and Antecedents of Marketing Strategies for Emerging Markets. In: Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey, pp. 1-31. ISBN 9781522522065
Book
Nadda, Vipin, Dadwal, Sumesh and Rahimi, Roya (2017) Promotional Strategies and New Service Opportunities in Emerging Economies. IGI Global, Hershey. ISBN 9781522522065
