Items where Author is "Li, Brett"
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Number of items: 2.
Conference or Workshop Item
Li, Brett, Robson, Andrew and Coates, Nigel (2014) Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust. In: Global Interdisciplinary Business-Economics Advancement Conference (GIBA 2014), 15-18 May 2014, Tampa, Florida, USA.
Li, Brett, Robson, Andrew and Coates, Nigel (2013) Purchasing intention of Chinese consumers in the luxury brand markets: the impact of value and affect. In: Academy of Marketing Conference, 8-11 July 2013, University of South Wales.
