Li, Brett, Robson, Andrew and Coates, Nigel (2014) Luxury Consumption Behaviour in Mainland China: The Roles of Brand Commitment and Brand Trust. In: Global Interdisciplinary Business-Economics Advancement Conference (GIBA 2014), 15-18 May 2014, Tampa, Florida, USA.
Full text not available from this repository.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Additional Information: | Received conference Best Paper Award. |
| Subjects: | N500 Marketing |
| Department: | Faculties > Business and Law > Newcastle Business School |
| Depositing User: | Nigel Coates |
| Date Deposited: | 03 Feb 2016 15:30 |
| Last Modified: | 19 Nov 2019 09:50 |
| URI: | http://nrl.northumbria.ac.uk/id/eprint/25843 |
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